Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format.
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Ginny Marvin's latest articles
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
Google Ads store visits, store sales reporting data partially corrected
Google says it is making progress, but there are still days for which reporting is inaccurate.
Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week
Google Marketing Live will be held May 14.
Google confirms store visits, store sales reporting data incorrect from 4/28 on
The problem is tied to the Google Ads reporting bug identified on May 2.
IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search remains the primary digital format, but video continues to see rapid spend growth.
You might start seeing Google Ads’ automated recommendations in more places
In a new test, recommendations show on related areas in the web UI.
Google Ads reporting bug fix halfway there
Reporting for the full month of April is now correct.
Don’t rely on Google Ads reporting for Apr 30, May 1
Details are scant in an alert currently showing in the Google Ads UI.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
Mobile app ratings will also soon be among the signals Google uses in automated bidding.
Google: De-indexing problem now fixed, result of ‘technical issue’
Site owners who saw large percentages of pages no longer show as indexed in Google Search Console should now see the problem resolved.
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking parameters.
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action.
Google Ads API v1_1 out: Update client libraries for new features
The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more.
All Google Ads attribution reports will soon include cross-device conversion data
Make note, the change takes effect May 1.
Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now
The new Google Ads Editor v. 1.0 has new look and new capabilities.
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner DMP.
Google Ads Keyword Planner gets new (and old) features
Seed your keyword ideas with more terms, add keywords to existing campaigns and more.
Bing Ads bad account takedowns doubled in 2018
Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
LinkedIn taps Bing search data for interest targeting
Advertisers can reach audiences based on business-oriented content they've engaged with on Bing.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
Bing Ads Editor releases updates to make Google Ads imports faster, easier
The enhancements focus on reliability, speed and parity.
Google Ads now makes reporting column recommendations
With this update, Bid Strategy Type is no longer a required column.
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy violations.
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads again.
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details.
Google Ads rolling out Budget Planner forecasting tool
Designed to show how changes in spend could impact campaign performance.
Google launches marketer-friendly Google Ads API query builder
The interface makes it easy to build queries for reporting.
Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options.
Google Ads API now out of beta, v0 will sunset April 30
Be prepared to start using the new Google Ads API by the end of April.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Google call-only ads getting ‘expanded’ with more characters
The business name is also shifting.
Google Ads to sunset average position reporting metric later this year
Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.