Google launches Site Kit plugin for WordPress

By Ginny Marvin

Published: October 31, 2019 at 5:02 pm

Google Site Kit 1.0 Main Dash — The main dashboard in Site Kit lets users see metrics from Google services.

Google announced Thursday that Site Kit is available globally for WordPress users.

What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards.

Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place.

Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions

The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it.

What does the dashboard offer? There is a main dashboard, shown above that provides a high-level view of significant changes and how users are finding your site.

Individual page reports show how specific content is performing.

You can also do things like enable PageSpeed Insights and Analytics in order to “see whether page load time affects bounce rate.”

Why we should care. The ability to see all of the metrics about your site performance that are captured across these various Google products in one with Site Kit will give WordPress users an out-of-the-box dashboard experience without the headache of pulling data from these disparate sources.

You can download the Site Kit plugin from the WordPress directory.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.