Contributor

Joe Martinez

About Joe Martinez

Joe Martinez is the Director of Client Strategy for Clix Marketing. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, MarTech, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.

Joe Martinez's latest articles

trueview-discovery-ad-youtube-search-results-1920x1080-1

Content

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.

Joe Martinez | Apr 17, 2020 at 8:30 am ET

Google Analytics

Here’s how you align marketing strategy with your customer’s journey

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.

Joe Martinez | Jun 13, 2019 at 11:43 am ET

Bing

Here’s how to use advanced audience tactics in Google and Bing

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

Joe Martinez | Feb 18, 2019 at 10:09 am ET