You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.
About Joe Martinez
Joe Martinez is the Director of Client Strategy for Clix Marketing. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube. He is a regular contributor to Search Engine Land, MarTech, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
Joe Martinez's latest articles
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.Joe Martinez | Apr 17, 2020 at 8:30 am ET
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.Joe Martinez | Nov 25, 2019 at 9:29 am ET
Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here's when it works.Joe Martinez | Oct 29, 2019 at 2:50 pm ET
Here's how you can boost campaigns with video in lightbox ads, display, universal apps and more.Joe Martinez | Aug 7, 2019 at 2:10 pm ET
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.Joe Martinez | Jun 13, 2019 at 11:43 am ET
Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.Joe Martinez | Mar 18, 2019 at 1:33 pm ET
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.Joe Martinez | Feb 18, 2019 at 10:09 am ET
Monitoring performance and making adjustments when necessary is important to do now, as the TV screen device type will be growing.Joe Martinez | Jan 4, 2019 at 8:00 am ET
To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.Joe Martinez | Nov 26, 2018 at 1:12 pm ET
If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.Joe Martinez | Sep 4, 2018 at 9:18 am ET
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.Joe Martinez | May 14, 2018 at 2:21 pm ET