Bing launches new portal for URL and content submission APIs

Check out this new site from Bing to find everything you need to know about the two APIs.

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Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at

The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview of the two APIs and their features, details on API usage, developer documentation, tips to get started, FAQs and announcements.

Bing Indexing API. This is an API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content.

Bing Content Submission API. Websites can use this API call to directly send content to Bing whenever website content is updated or created without waiting for bingbot to crawl it.

More. Microsoft’s Fabrice Canel told us that the URL submission API is extremely important to Bing’s strategy.  “With this API, we are helping already a ton of web sites to get their content indexed real time, minimizing crawler impact, reducing global warming and more,” he said.

Why we care. These two APIs can be used to get your content and URLs discovered faster, more efficiently and with fewer resources than through normal crawling methods. Bing is pushing this method in a big way, so SEOs and webmasters should take notice and begin experimenting with these APIs. There will be more to come, says Canel, including at SMX Advanced.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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