Google makes movie showtime links to Fandango more prominent in mobile search

By Ginny Marvin

Published: April 4, 2016 at 11:56 am

Google is displaying a new look for movie showtimes in mobile search results. First covered by Mike Blumenthal, the showtime links now appear in boxes, rather than just text listings.

When supported, clicking on the showtimes still links to Fandango for ticket purchases (not all cinemas support ticket sales through Fandango.) The new showtime format appears on both the Overview and Showtimes tabs. It appears the new look is rolling out now. I’m seeing it consistently in the US on both iOS and Android.

Desktop results still show the basic showtime listings — also linking to Fandango when supported.

For what it’s worth, I still think it’s odd that there is no disclosure or notice of any kind alerting users that they are clicking through to Fandango.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.