Google tests recipe icons in the search result drop down suggestions

Google is testing a new icon in the mobile search results suggestion drop down that seem to let you click on a clipboard or notepad of some sorts. Here is a screen shot of this in action from Alex Cassidy from Verve Search:

Normally you would maybe see these arrows on the right side of the search suggestions but not clipboards. Like this:

It is unclear what happens when you click on the notepad icon. Alex said he was unable to replicate it after taking the screenshot. I suspect it might take you into the rich recipe result interface or maybe add it to a place where you can store new recipes?

We have emailed Google for a comment.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.