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    Google tests recipe icons in the search result drop down suggestions

    Is Google testing a new recipe box feature in the search results?

    Cooking Kitchen Recipe Ipad Tablet Ss 1920

    Google is testing a new icon in the mobile search results suggestion drop down that seem to let you click on a clipboard or notepad of some sorts. Here is a screen shot of this in action from Alex Cassidy from Verve Search:

    Google Search Suggestions Clipboard

    Normally you would maybe see these arrows on the right side of the search suggestions but not clipboards. Like this:

    Google Search Suggestions Normal

    It is unclear what happens when you click on the notepad icon. Alex said he was unable to replicate it after taking the screenshot. I suspect it might take you into the rich recipe result interface or maybe add it to a place where you can store new recipes?

    We have emailed Google for a comment.


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    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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