How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
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When search growth stalls: How to diagnose what’s really holding you back
Pinpoint whether demand, targeting, conversion, or execution limits are driving the slowdown — and what moves performance forward.
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
Content strategy in 2026: What actually changed (and what didn’t)
Organic traffic down? Learn the 2026 two-surface content strategy: audit Google + AI search visibility, measure LLM citations, protect rankings, and grow authority.
OpenAI adds CPC ads to ChatGPT
OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
Google Ads adds app consent diagnostics to improve privacy performance
Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Google changes budget pacing rules for scheduled campaigns
Google will pace Google Ads campaigns toward full monthly budgets even with limited ad schedules, increasing spend on active days.
Want to increase visibility? Start by building trust
Search journeys now span AI, social, and communities. Learn how to earn people-led mentions that drive visibility across every touchpoint.
How to run an AI-assisted SEO competitor analysis that actually works
Turn raw SEO data into real insights with a proven workflow using Semrush exports, AI clustering, and human validation.
AI safety risk: How Best-of-N jailbreaking bypasses safeguards
A simple brute-force method exploits AI randomness to generate restricted outputs. Here’s how it puts your data, brand, and AI tools at risk.
Why ugly ads outperform polished creative and how to test them
Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking performance.
The hidden ‘bland tax’ that could erase your brand from AI search
Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.
Google adds AI-qualified call leads to improve measurement
Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Query fan-out optimization guide: How to rank in AI searches
Want to optimize your content for fan-out queries? Learn how to find sub-queries, create multi-intent content, and format it for AI search visibility.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
The funnel flip: Why AI forces a bottom-up acquisition strategy
AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the right order.
Google rolls out new AI safety features in Ads Advisor
Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.
How to build a YouTube analytics report in Data Studio
Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.
Why IBM says every brand now needs a GEO playbook
As AI reshapes brand discovery, IBM outlines a 12-part system brands need to stay visible in machine-made decisions.
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Yelp launches AI-powered Assistant to streamline local search and bookings
Yelp’s AI Assistant shifts discovery toward direct booking, increasing competition at conversion.
groas introduces a fully autonomous approach to Google Ads management
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
YouTube & Discover political ad rules updated
Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
The digital PR duplication method: Rinse, reuse, repeat
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google adds Read more links best practices
This was added to the search developer documentation.
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
How to use the three-act structure for data storytelling
Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next.
AI is working. Your data is what’s broken.
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
Google Ads tests direct Google Tag Manager integration for conversion setup
A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.