From links to brand signals: The new SEO authority model
Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.
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AI agents can’t help if they can’t see your marketing data
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.
Can a fake brand win in AI search? New experiment says yes
A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
Why tracking parameters in internal links hurt your SEO and how to fix them
Parameterized URLs bloat crawl paths, fragment attribution, and dilute link equity. Here’s a cleaner, scalable tracking approach.
4 signals that now define visibility in AI search
Rankings don’t guarantee visibility in AI search. Four signals determine which brands appear and how they’re described.
Searchers just want you to be helpful
AI search is raising the bar, not changing the goal. Create content that answers real questions with clarity, depth, and expertise.
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
LinkedIn expands Event Ads beyond its own platform
LinkedIn's Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6.
The framing gap: Why AI can’t position your brand
AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.
SEO isn’t just about being seen — it’s about being believed and chosen
Wil Reynolds says rankings alone fall short as AI exposes zombie content and weak signals that don’t build trust or drive revenue.
Why more content is no longer a reliable way to grow SEO
Content at scale can dilute authority, split rankings, and waste crawl budget. Here’s what’s actually driving visibility now.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
YouTube testing new search experience, Ask YouTube
YouTube calls it a "conversational search experience to complement how you already search on YouTube."
New to PPC? 7 tips to build skills and confidence fast
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
Where PPC and SEO teams lose control in branded search
Hidden SERP shifts may be draining your brand performance. See how aligning PPC and SEO shows what’s stealing clicks and driving up costs.
Ginny Marvin on AI in search, PPC trends, and Google Ads evolution
Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.
Top 4 ecommerce trends for 2026
Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.
Pete Bowen talks about why Google Ads is not just about clicks
A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.
New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
More than 3 in 4 people use AI for shopping — but trust drops to $0 when money’s involved. What that means for AI commerce in 2026.
Adthena launches Google Ads-to-ChatGPT conversion tool
Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
Bing Webmaster Tools teases new AI reporting updates
These include citation share, grounding query intent, and GEO-focused recommendations.
7 lessons from moving from agency to in-house SEO
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Customers want personalized marketing. Why can’t most brands deliver?
Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
Google AI Overviews CTR shows early signs of recovery: Study
Organic click-through rate on Google searches with AI Overviews is rising, breaking a year-long slide. Could click loss be leveling off?
Google Ads Demand Gen campaigns hit by review delays
Advertisers are reporting week long delays for Demand Gen ads stuck in review, a known issue Google says it is actively working to resolve.
How to structure AI-driven SEO: 3 frameworks that drive execution
AI can accelerate results or amplify chaos. Learn how to coordinate teams, clarify ownership, and prioritize initiatives that compound.
Automate the busywork: 8 SEO tasks you shouldn’t do manually
Identify repeatable SEO tasks and build simple automation workflows so you can focus on strategy, QA, and decision-making.
Why GEO is a reputation problem
Most GEO tactics don’t move the needle. Learn how brand positioning, category alignment, and third-party signals shape AI visibility.
Google spam reports with personally identifying information won’t be used and processed
This is a change from what Google announced only a week ago.
The bureaucracy tax: How disruptors are winning AI search visibility
Slow approval cycles and rigid workflows are costing enterprises AI visibility. Faster execution and structured data shift the balance.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
Google expands Demand Gen tools to drive faster YouTube conversions
Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.
5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
Google tests “App Labs” hub for early ad features
Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.
How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
Google Search Console job data logging issue
Google is actively working on the issue, but it just a data logging and reporting issue.