How to get cited by ChatGPT: The content traits LLMs quote most
An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.
More from Search Engine Land: Page 58
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Good GEO is good SEO
Generative Engine Optimization (GEO) builds on SEO fundamentals. Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Google Ads quietly rolls out a new conversion metric
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.
Google releases Gemini 3 – it already powers AI Mode
Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
Google AI Overviews: How to remove or suppress negative content
AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.
82% of marketers fail AI adoption (Positionless Marketing can fix it)
Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done.
Google tests “Journey Aware Bidding” to optimize Search campaigns
Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
The skyscraper technique’s surprising transformation in the AI era
Boost backlinks and rankings with the Skyscraper Technique. Learn how to find top content, make it better, and earn links that drive SEO success.
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Small tests to yield big answers on what influences LLMs
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Most ChatGPT links get 0% CTR – even highly visible ones
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
Microsoft Advertising adds AI-powered image animation to boost video creation
Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
How to build an organic Reddit strategy that drives SEO impact
See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.
6 overlooked ways to repurpose content and unlock new organic growth
Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.
Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
AI Visibility Index: What three months of data reveals
Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
Google rolls out total campaign budgets for PMax beyond the U.S.
Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.
Faceted navigation in SEO: Best practices to avoid issues
Faceted navigation helps users but can confuse crawlers. Learn how to manage filters, prevent duplicate content, and keep your site SEO-friendly.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
5 SEO truths that cut through the AI noise
Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
It’s not either SEO or AI search – your strategy needs both
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
3 common mistakes to avoid when investing in AI search
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.
Google’s new “Ads Advisor” AI is put to the test
Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.
Google Ads boosts accuracy in advertiser account suspensions
Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
How to boost your AI search visibility: 5 key factors
Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
EU investigating Google over site reputation abuse policy
The EU probe follows publisher complaints that their revenue was impacted as Google tried to eliminate parasite SEO from its search results.