How to make products machine-readable for multimodal AI search
Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.
More from Search Engine Land: Page 57
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
This should make managing your Google Posts on your local Google Business Profile easier.
Fast, cheap, or good? The SEO tradeoff you can’t ignore
SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains.
The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
The true cost of reactive SEO (and how to escape it)
Reactive SEO drains time, visibility, and growth. Learn how to shift from firefighting to foresight—and build a proactive SEO strategy that compounds results.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Study: Why seasonality adjustments keep failing advertisers on Black Friday
According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Google Performance Max gets direct video uploads
Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
ChatGPT adds more images to answers
ChatGPT’s visual upgrade pushes AI deeper into multimodal search, making brand and product images newly essential for discovery.
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
SEO vs. PPC vs. AI: The visibility dilemma
AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
New web standards could redefine how AI models use your content
A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.
Dale Olorenshaw speaks about a £15,000 landing page error
A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.
Agentic AI and SEO: How autonomous systems redefine search
Explore how agentic AI changes SEO. Learn how autonomous AI agents reshape search, ranking logic, and optimization strategies for the next era of visibility.
Google Ads begin surfacing inside AI Mode as tests expand
Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
Google Search to route complex queries to Gemini 3
Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
How amplifying creator content strengthens trust and lowers media costs
Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.
Google Ads adds account-level political content setting
Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
Google DeepMind unveils image generation tool – Nano Banana Pro
Nano Banana Pro elevates image generation with sharper reasoning, better text rendering, and advanced creative controls.
How industries are adapting to answer-driven search
AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
How to tell if Google’s AI Max for search is actually working
AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
Google Maps adds know before you go, trending in explore tab and more
Reviewers can also now use a nickname and not their real name when leaving a Google review.