How to plan and manage paid media budgets in an AI-driven world
Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.
More from Search Engine Land: Page 56
How AI Overviews are impacting ad position and the fight for top spot
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
ChatGPT is currently down for many
OpenAI confirmed the issue and wrote, "We’re currently experiencing issues."
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Google to sunset ads developer support forums in 2026
Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.
Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
Why every AI search study tells a different story
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Why advanced semantic techniques still matter in PPC and SEO
AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO on track.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Shopify hit by login outage on major sales day
Shopify is experiencing major login outage on one of the year’s biggest shopping days, leaving merchants locked out of their stores.
Google Ads tests new ‘Website Optimizer’ tool
Google revives Website Optimizer documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Use content chunking to structure information for better UX, rankings, and AI visibility
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
Indexability: Make sure search engines can actually find and rank you
Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index.
Google Ads’ Nano Banana Pro AI get rigorously tested
Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.
Google Ads overview tab now supports custom views
Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
Measuring zero-click search: Visibility-first SEO for AI results
Zero-click searches are rising. Learn how to measure visibility beyond traffic—tracking brand presence, SERP features, and AI-driven search results.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
Google and AI slop are ruining Thanksgiving for food bloggers
Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
AI KPIs: Turning mentions into strategy in the age of LLMs
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.