Google faces EU antitrust complaint over AI Overviews
The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.
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Tax settings no longer needed in U.S. Google product feeds
U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.
How to stay grounded (and inspired) as AI changes search and SEO
Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.
Shifts in data privacy are forcing a return to marketing fundamentals
Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.
Google Ads investigating reports of issues
The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.
Google proposes new search display to avoid EU antitrust fine
Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Google Ads rolls out “AI Max” search match type in Search Term report
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Google to enforce phone number verification for Message Assets in ads
Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.
Google to ban ads for pill presses and related equipment
Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy.
Auditing the Performance Max black box: A strategic approach
Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Banned terms on Amazon: What keywords can trigger listing flags
Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.
Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative
Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.
Excel for SEO: 10 formulas to work smarter
Master Excel for SEO with expert formulas, templates, and workflows. Analyze data, audit sites, and streamline SEO tasks using advanced Excel techniques.
Google Ads rolls out built-in video analytics
Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
Google June 2025 core update rolling out now
This is the second core update of 2025 and this update will take about 3 weeks to complete.
Google’s token auction: When LLMs write the ads in real time
Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.
Google releases new Search Console Insights report
It is now also a new tab within Google Search Console.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Disavowing backlinks: How to safely remove toxic links for SEO
Discover how disavowing backlinks can protect your site from SEO penalties. Learn best practices, common pitfalls, and how to identify harmful links quickly
Google penalties: Advanced detection, recovery, and prevention strategies
Learn how to identify a Google penalty, fix manual and algorithmic actions, and protect your site from future SEO penalties with expert-level strategies.
Microsoft Ads gets granular with new asset-level reviews
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
Survey says: AI is changing search, but links still matter to SEOs
SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.
Microsoft removed 1 billion ads for violations in 2024
Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.
SEO leads as 68% of organizations shift strategies for AI search: Survey
Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.
Google Ads simplifies broad match testing
Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.
How to deliver PPC results to executives: Get out of the weeds
Tailoring your delivery to your audience is crucial for any communication. Learn three ways to ensure your next presentation goes smoothly.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
How to Scale White Label Link Building Without Killing Quality
Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.
Search behavior is moving beyond the Big 2
Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.
Crawl budget basics: Why Google isn’t indexing your pages—and what to do about it
Learn what crawl budget is, why it matters for SEO, and how to optimize it to ensure Googlebot focuses on your most important pages. Includes tools, tips, and FAQs.
International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Search tests “Preferred Sources” for Top Stories
Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
How to rank for high keyword difficulty queries: A strategic guide
Understand what keyword difficulty means, how it’s calculated, and how to find SEO keywords you can rank for faster with smart competitive analysis.
Google Search Chief Liz Reid on ads, AI, and the future of search
Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.