7 Google Ads search term filters to cut wasted spend
These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities.
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Maximize the value of your existing content: A proven method to boost your visibility
Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Google tests negative keyword lists in PMax, despite its own rules
Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official documentation.
Google Ads quietly surfaces recommendation tips in Optimization Score column
A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.
An AI-assisted content process that outperforms human-only copy
Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.
Don’t kill your SEO budget, shift it
SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Snapchat Ads drive higher ROAS for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Google Ads moves brand controls under AI Max in new search campaigns
Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
How to master the client call: Agency edition
Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.
Lazy loading explained: Speed up your site & UX fast
Improve load times and boost SEO with lazy loading. Learn how it works, when to use it, and how to implement it without breaking your site experience.
UTMs for Google Business Profile: Track clicks smarter
Learn how to use UTM parameters to track traffic from your Google Business Profile. Unlock insights, measure ROI, and fine-tune local SEO performance.
Google Ads adds new AI Max reporting view
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.
Natural backlink profiles: What they are & why they matter
Avoid penalties and build long-term SEO strength. Learn how to earn natural backlinks, spot red flags, and create a profile Google trusts.
Google Ads rolls out Smart Bidding Exploration for tROAS campaigns
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
Google June 2025 core update rollout is now complete
This is the second core update of 2025 and it took over 16 days to complete.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling
Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
Your website still matters in the age of AI
AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
How AI is reshaping SEO and what’s next
Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content strategy.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
Google updates local ranking documentation
Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Six predictions about AI and marketing that may surprise you
AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.
Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.