Google launches Search Live with talk and listen within Google App
This is available for those U.S. for users enrolled in the AI Mode experiment in Labs.
More from Search Engine Land: Page 78
Trump grants TikTok another 90-day lifeline as sale talks stall
President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most valuable platforms for reaching younger audiences.
Amazon and Roku join forces to reshape connected TV advertising
Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
Meta unveils generative AI tools for automated video, branding, and creative ads
Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.
Reddit unveils social listening tool and conversation add-ons
Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.
Target CPC bidding comes to Google Ads Demand Gen
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
3 soft skills that are critical for SEOs in 2025
With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
Turn real-time data into smarter customer journeys
This session will help you connect the dots between real-time data and real-world results.
New TikTok AI tools let you generate branded videos from images, text
TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.
WhatsApp adds discovery tools, ads, subscriptions
WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.
Google PMax, Smart Campaigns to prioritize high-intent offline conversions
Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search and Maps.
Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
What is the Google Local Pack? How to rank in the 3-pack
Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.
ChatGPT Search gets ‘smarter’ and adds image-based queries
ChatGPT search now handles complex queries better, supports image prompts, and reduces repetition. But expect overly detailed replies.
Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
Evaluating OpenAI’s Sora and other AI video generators
Explore how AI text-to-video models are reshaping content creation – based on hands-on tests, creator feedback, and practical use cases.
Google tests Audio Overviews for Search results
Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”
Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
Stop sabotaging your PPC success: 13 traps that kill growth
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
Google AI Mode finally rolling out to all users in the U.S.
Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.
Google Lens, Discover, and Voice Search serving issues
Google confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.
Google to drop support for several rich result types to simplify the search results page
Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
$84 billion lost to ad fraud: What you missed about affiliate abuse in 2025
Your top affiliates might be stealing from you. Discover the hidden tactics behind $84 billion in ad losses: cloaking, fake coupons, ad hijacking, and others.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Reddit uses AI to translate millions of pages and Google’s OK with it
Google also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
On-page SEO in 2025: What you need to know
Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.
Search terms: The foundation of every successful SEO strategy
Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic.
Google offers buyouts to Search and Ads units
Google sent out an internal email offering a "voluntary exit program" to U.S. based employees, according to reports.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.