From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Content
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here's a look at how to hire good copywriters that will...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles....
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new...
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective....
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...
Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but...
Labor Day Google doodle marks holiday honoring the American workforce
Today's Google logo has been switched out with a doodle depicting men and women at work....
ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other...
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has...
Guide: Content Marketing Software
This guide from Marketing.AI provides a comparison of available end-to-end content marketing software vendors. It outlines the key features...
How To Get Personal With Your Prospective And Current Customers
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them....
