Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question...
Content
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper...
Search Engine Land, SMX name Carolyn Lyden content lead
Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and...
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for...
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
Beyond the relaunch: Evolve your web strategy toward regular iterations
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web...
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected...
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds....
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional...
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge...
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall...
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and...
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court finds....
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search...
4 common pitfalls to avoid when working with freelance writers [Video]
Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing...
Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content...
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are. ...
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content...
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...