In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia...
George Nguyen | May 23, 2019 at 2:41 pm ET
Content
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple...
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of...
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns....
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...
How to find good writers and other content marketing struggles
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters that will...
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into...
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies....
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple...
Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t...
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or...
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles....
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as...
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new...
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective....
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...
Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but...
Labor Day Google doodle marks holiday honoring the American workforce
Today's Google logo has been switched out with a doodle depicting men and women at work....