Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
Content
Delta variant has marketers less eager to return to in-person events this year
Though respondents to MarTech’s Event Participation Index say they are budgeted to attend only a few events in-person in...
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global...
There are new requirements to appear in Google Podcasts recommendations
The new requirements do not affect visibility in Google or Google Podcasts search...
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer...
Google Search link spam update rolling out now
A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly....
Google officially launches SeekToAction for key moments for videos in search
Previously announced at Google I/O, SeekToAction markup is now out of...
Keep your customers coming back with these top 5 journeys
Reach your customers with captivating, personalized...
The top 5 customer journeys to keep them connected and coming back
In this webinar, learn how to reach your customers with captivating, personalized...
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and...
TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Advertisers will be able to create new TrueView for action ads until September 30,...
Google drops the auction from its search choice screen
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based...
Moz acquired by iContact, subsidiary of J2 Global
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and...
Hey search community, we’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building...
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management...
Google video structured data with Clip markup and Seek markup
Here are some new methods to make your videos stand out in Google...
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and...
Ready to go out on your own? Building a digital marketing business from scratch
Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing...
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s...
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review...