Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your...
Content
Pro Tip: Here’s why content audits are so important
Content management is never a one-and-done process so a revitalization plan is simply good SEO...
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and...
Say hello to Google’s new Publisher Center
The interface is now the central hub for publishers to manage content across Google....
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news...
It’s time to change your content marketing workflow
Enroll in the recently launched free academy....
Google News app lets users access content in two languages
Personalization preferences are maintained across both...
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search...
How a content audit can improve your organic SEO performance
A content audit reveals ways to repurpose content, where the gaps are and how to optimize for users and search...
Does the 9th Circuit’s decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."...
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. ...
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and...
SMX Replay: How to use data storytelling to earn top-tier media coverage
Amanda Milligan explains three factors that have earned coverage from NPR and...
Content goals: Links, keywords and conversions
A good understanding of what types of content are linkable will guide your link development strategy. Here's what you need to...
In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia...
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple...
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of...
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns....
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision,...
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals...