Content
Search Engine Land is your premier source for content marketing news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and insights to help you create more effective content, work smarter, and make better decisions in your content marketing campaigns.
What sets Search Engine Land apart is our comprehensive coverage of content marketing and SEO-focused news about content optimization.
Our resources explore topics such as emerging trends in content strategy, innovative SEO techniques, and practical applications for improving content visibility.
From actionable guides on leveraging topic clusters for SEO to tutorials on optimizing visual content, we aim to equip you with tools and knowledge to stay competitive in the digital landscape.
We also cover the impact of AI in content creation, offering a balanced perspective on how technology can enhance creativity without compromising quality.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading brands and agencies who are at the forefront of innovative content. These voices bring you not just theory but real-world strategies that have been tested and proven effective in driving traffic, engagement, and conversions.
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Advanced tactics to maximize the SEO value of user-generated content
Learn how to authentically engage audiences, gather insights and repurpose UGC to boost visibility and search performance.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
How to improve site performance with user testing
Gather insights from your target audience about their experience, pain points and expectations to inform your SEO and content efforts.
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
How to identify and create content pillars that boost brand awareness
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.
How to make your AI-generated content sound more human
Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
What should Google rank in Search when all the content sucks?
It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you.
SEO for user activation, retention and community
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value.
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Podcast SEO: Top tips for discovery and growth
Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.
Google Bard adds image generation
You can now use Bard to generate "high-quality, photorealistic" images in English, in most countries around the world, Google announced.
What is on-page SEO?
Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.
Content not ranking? 5 questions to ask ASAP
Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.
15 SEO localization dos and don’ts: Navigating cultural sensitivity
Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.
Ethical AI in SEO: Ensuring responsible implementation
As AI disrupts SEO, ethical risks emerge. Learn best practices for transparent AI use and the human role in automation.
How AI will affect the future of search
Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
How to prevent AI from taking your content
Worried about AI stealing your content? Learn to assess the risks and protect your marketing from plagiarism.
The content marketing advantage of generative AI
New research reveals how generative AI (GenAI) is powering content marketing advantages for early adopters.
Analyze content publishing velocity with this Python script
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.
Why a content gap analysis should be part of your SEO strategy
Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.
3 key stages to better content marketing: Attract, engage, convert
Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process.
AI content creation: A beginner’s guide
See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards.
AI for SEO content creation: 5 real-world examples
LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy.
Content strategy: Why less is more
Too much low-value content can harm your website. Follow these steps to consolidate pages and create focused, high-quality content.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Report: Generative AI violates copyright law, rights of news publishers
News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
AI-generated content in 2024: How to excel and where to exercise caution
The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this balance today and beyond.
Visual optimization must-haves for AI-powered search
Boost your SERP visibility with this three-step strategy for optimizing visual assets and gain SEO insights from a real-world case study.
Become a data champion by mastering marketing analytics automation
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
How to integrate generative AI in your SEO
Here's how you can take advantage of generative AI for content creation while sidestepping potential SEO pitfalls.