Content
Search Engine Land is your premier source for content marketing news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and insights to help you create more effective content, work smarter, and make better decisions in your content marketing campaigns.
What sets Search Engine Land apart is our comprehensive coverage of content marketing and SEO-focused news about content optimization.
Our resources explore topics such as emerging trends in content strategy, innovative SEO techniques, and practical applications for improving content visibility.
From actionable guides on leveraging topic clusters for SEO to tutorials on optimizing visual content, we aim to equip you with tools and knowledge to stay competitive in the digital landscape.
We also cover the impact of AI in content creation, offering a balanced perspective on how technology can enhance creativity without compromising quality.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading brands and agencies who are at the forefront of innovative content. These voices bring you not just theory but real-world strategies that have been tested and proven effective in driving traffic, engagement, and conversions.
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Study: Blogs appear most often in top Google positions
Blogs appear 23% of the time in the top 5 positions of Google Search, excluding home pages, according to BrightEdge data.
AI-powered content marketing: A startup’s guide to success
Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
LinkedIn to give Collaborative Articles more reach in search
While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.'
Does Google’s helpful content update penalize AI content?
Create high-quality AI content that meets Google's guidelines. Learn how to balance automation with a human touch for SEO success.
5 behavioral strategies to make your content more engaging
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.
How to use AI to refresh old blog content
Looking to breathe new life into your old blog posts? Here’s how to keep your content fresh and relevant with the help of AI.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
What is the best generative AI tool for writing PR content?
We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here's what we found.
Google: Expect more simplification of Search results
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes.
How to grow and retain clients with AI-powered ‘Conversation Intelligence’
Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients.
Perfecting prompts for SEO content development
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
How to use fan-driven marketing to foster brand love
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
Survey: 51% of Gen Z women prefer TikTok, not Google, for search
New survey finds Gen Z prefers TikTok due to the video format of the results and more relatable and personalized answers.
How to create a successful 2023 holiday season SEO strategy
Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices.
E-E-A-T: Making experience and expertise your content advantage
E-E-A-T, YMYL, and other factors to consider when creating a content strategy to beat your SEO competitors and satisfy your audience.
85% of titles feature keywords in Positions 1-5 of Google
New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
How to optimize your social media pages for search
Boost your online visibility and attract more organic traffic to your site with these tips for SEO-driven social media optimization.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
AI-generated content: To label or not to label?
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
Can search engines detect AI content?
Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology.
How to create local content that builds trust and drives sales
Fuel your local SEO strategy with compelling content that builds authority, answers objections, and drives sales.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’
The AI text detector, launched in January, was meant to evaluate whether text was generated using AI. It failed.
Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
Master AI content creation with the FACTS strategy
Create better AI-driven content with a process that blends facts, attitude, creativity, tune-up and SEO for success.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Tangential SEO: Using Google Bard to identify content ideas fast
Identify keywords your competitors aren't targeting, attract a wider audience and scale your content with generative AI.
How SEO content helps increase sales
SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO efforts can contribute to revenue generation.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
So, you started a company TikTok – now what?
With the right approach, you can expand your reach on TikTok with a lower investment than traditional search engines. Here's how.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Steal this 3-step content optimization blueprint that drove a 121.9% traffic increase in one year
This simple three-step blueprint can help you resurrect "eroding" content and optimize it for long-term SEO results.
How to use ChatGPT to generate product descriptions at scale
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
Create high-quality content that meets Google E-E-A-T standards
Get practical guidance and tips to get started with content marketing quickly and effectively.