Content
Search Engine Land is your source for content marketing news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
Google search responds to BankRate, more brands using AI to write content
In short, don't produce content that is written just for search ranking.
How to build a ‘helpful’ content strategy for 2023
Valuable content can move the needle at every stage of the buying journey. Here are tips for building a winning content process this year.
How to create an awards page that adds authority to your website (plus 7 examples)
Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
A 5-step framework to scale your content operations and SEO
Don't let a lack of content operational system sabotage your SEO success by killing output, slaughtering velocity and maiming morale.
SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
How to write an effective About Us page (with 13 examples)
Learn best practices for creating an About Us page that tells your brand's story, connects with the audience, and builds trust.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
Top 5 search marketing trends and 3 must-haves for 2023
Here's a look at significant search, digital marketing and consumer trends, along with the must-haves for digital marketers in 2023.
After the content audit: 7 steps for improving content
A content audit is only useful if you take action on your findings. Take these post-audit steps to boost your content marketing efforts.
Programmatic SEO: Your missing link to 1M+ sessions
Here's what you need to know about programmatic SEO and how to start publishing unique, high-quality pages at scale the right way.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.
How to create long-form content that ranks, gets read and converts
Creating in-depth content is time-consuming and resource-intensive. Here's a guide to ensure your long-form content efforts pay off.
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results.
When to fire your content marketing agency: 7 things to consider
Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision.
How to choose the right content marketing agency
Here’s what you need to know about finding a content marketing agency – from selection criteria to tips for a successful working relationship.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
How to reliably predict SEO success before publishing content
Use this five-step framework to help de-risk SEO and content planning and ensure you're focusing on what most likely will produce results.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
How SEO and content marketing work together
With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone.
4 new creator tools for Facebook and Instagram
Creators can make NFTs, receive gifts, and build a public presence through their personal accounts.
7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
What is content marketing? Defining marketing’s present and future
Learn what content marketing means, why it's essential for businesses today, and the steps to take for implementing a content strategy.
10 spooky SEO tactics to axe in 2023
Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results.
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
Marketing leadership: The dangers of ego
Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness.
Psychological profiling for content creation: A deep dive
Having a psychological approach to creating content helps you craft more effective messages to the right audience.
How to do a content audit as painlessly as possible
Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
Sponsored White Papers & Webinars
Increase your page rankings and organic traffic with user-generated content (UGC)
See why Google and shoppers prefer the authenticity and trustworthiness of UGC.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.
Unify customer data across multiple brands and systems
Learn how The Comoto Family of Brands unlocked its marketing potential with first-party data.