Content
Search Engine Land is your premier source for content marketing news, strategies, and in-depth content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and insights to help you create more effective content, work smarter, and make better decisions in your content marketing campaigns.
What sets Search Engine Land apart is our comprehensive coverage of content marketing and SEO-focused news about content optimization.
Our resources explore topics such as emerging trends in content strategy, innovative SEO techniques, and practical applications for improving content visibility.
From actionable guides on leveraging topic clusters for SEO to tutorials on optimizing visual content, we aim to equip you with tools and knowledge to stay competitive in the digital landscape.
We also cover the impact of AI in content creation, offering a balanced perspective on how technology can enhance creativity without compromising quality.
What you read here is written by our experienced in-house team, alongside subject matter experts from leading brands and agencies who are at the forefront of innovative content. These voices bring you not just theory but real-world strategies that have been tested and proven effective in driving traffic, engagement, and conversions.
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The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users' questions effectively, regardless of word count.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
A guide to creating social media videos (for search and beyond)
Everything you need to know about creating, optimizing and analyzing social media videos that stand out in the era of social search.
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
How to drive SEO growth with structure, skimmability and search intent
This balanced content strategy that prioritizes both search intent and reader engagement helped Semrush achieve 21% YoY revenue growth.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
The DESCRIBE framework for effective YouTube descriptions
Here's why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out in 2024, drives search traffic, and resonates with your audience by mastering these best practices.
Transform content creation with AI and automation
Unlock new possibilities for efficiency and impact.
Future-proof your content
Learn how to optimize your content for maximum impact.
Reddit CEO to Microsoft and AI search engines: Pay for our content
Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy.
2024 organic website traffic benchmarks
Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
3 ways to add a human touch to AI-generated content
Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.
5 ways to incorporate trends into your SEO content strategy
Learn how to integrate trends into your SEO content strategy for improved brand awareness and search performance.
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
6 guiding principles to leverage AI for SEO content production
AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results.
Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.