Link building
In the world of E-E-A-T and AIO, links are more important than ever.
Link building is the process of getting other websites to link to your website. These links—called backlinks—act like votes of confidence to search engines like Google and Bing, helping improve your site’s authority and rankings in the SERPs.
The more high-quality, relevant sites that link to yours, the more trustworthy and valuable your site appears to search engines and your audience.
Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
SearchCap: Google fun facts, how to hire SEOs & SEO analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetablesFeb 15, 2017 by Amy Gesenhues Adding the words “fun facts” to queries for animals, plants, fruits or […]
SearchCap: Google featured snippets and ask box, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent placement in Google. Want to […]
SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters […]
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. Here’s how Google’s own […]
SearchCap: Report Google autocompletes, Bing iOS app and weather results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing refreshes weather search results with interactive slider to see forecasts throughout the dayFeb 9, 2017 by Amy Gesenhues Snowbirds can also get quick results for snow conditions at U.S. ski […]
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
Unconfirmed Google algorithm update may be better at discounting links and spam
Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories.
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Google Japan right to be forgot, mobile search & doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches […]
SearchCap: Google News AMP, LSA survey & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google News? Well, it seems like […]
SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys Jan 27, 2017 by Purna Virji Columnist Purna Virji shares her tips for […]
SearchCap: Google Maps parking, iProspect report & Google’s spinner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just for driving to your destination […]
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
SearchCap: Bing Ads import, voice searches & ad groups
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device bidding among the drivers of […]
SearchCap: Google mobile books, Google Dance & SEM ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attention search marketers: ALL keywords are branded keywords!Jan 23, 2017 by Larry Kim Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you […]
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
SearchCap: Cutts resigns, DuckDuckGo surges & click-through rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
SearchCap: Search engine entities, pictures & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Newly-granted Google patent sheds light on how the search engine sees entitiesJan 13, 2017 by Dave Davies Columnist Dave Davies explains a recent Google patent which hints at how the search […]
SearchCap: Google link command, mobile-first index & SEO problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially killed off their link commandJan 12, 2017 by Barry Schwartz Google tells webmasters and SEOs to stop using the link command, that it is officially dead and not […]
SearchCap: Google interstitial penalty, AdWords pathways & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any […]
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search […]
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what […]
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released […]
SearchCap: Google Search Console update, Bing Ads bot & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console expands reports for property setsDec 12, 2016 by Barry Schwartz Google’s property set feature in the Google Search Console just got way more useful. Bing Ads is building […]
SearchCap: Santa tracker, Yahoo Answers app & digital assistants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience […]
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 local search insights of 2016Dec 5, 2016 by Wesley Young Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that […]
SearchCap: Google Santa Tracker, duplicate content & Bing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canonical chaos: doubling down on duplicate contentDec 2, 2016 by Marcus Miller Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to […]
SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates […]
Share your obsession with SEO & SEM as a team & score BIG at SMX West
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters. Not only will you and your team be learning, you’ll […]
SearchCap: Bing local search updates, digital assistants & PPC performance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time. SEO without SERPs is here […]
SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative […]
SearchCap: Google rich cards, AdWords store visits & fake news
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious […]
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]