What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief
Don't miss the updated information from Google on the core web vitals and page experience update.
Core update
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Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates
We also spoke about the upcoming Google Page Experience Update.
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Google algorithm updates 2020 in review: Core updates, passage indexing and page experience
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google December 2020 core update is now fully rolled out
Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
Google December 2020 Core Update rolling out
After seven months, Google has just released a new core update - the December 2020 core update.
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.
Google says you can recover from core updates without a new core update
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson: How to prepare for the next big Google update.
Google May 2020 core update is done rolling out
It is now time for you to review your site to see if this May 2020 update had an impact on its Google rankings.
Google’s May 2020 core update was big and broad, search data tools show
This update was an "absolute monster" said Mordy Oberstein from RankRanger.
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped
The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it's impacting your site.
Know your site. That’s how you stay ahead of algorithm updates
RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.
Google patent application reveals hints to E-A-T and categorizing health sites
Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?
Google: ‘We do updates all the time’ — somewhat confirming February update rumors
There was an update, in fact, multiple updates, but that is normal Google said.
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
In TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks.
The latest data on the January 2020 Google core update
We asked several data providers for some more insights into the latest Google update.
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
Google January 2020 core update almost done rolling out
Check your analytics and rankings to see how this latest core update impacted you or your clients.
Google January 2020 Core Update rolling out later today
Google has pre-announced yet another core update, keep an eye on your rankings -- it will begin rolling out soon.
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
Google did several search algorithmic updates; somewhat confirming update rumors
Google said "We did, actually several updates" this week.
Why you may not have noticed the Google BERT update
Don't try to optimize for BERT, try to optimize your content for humans.
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.