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How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
Google’s helpful content update: What should we expect?
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.
Google’s new helpful content update targets sites creating content for search engines first
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.
Google to release August 2022 product reviews update in coming weeks
The fifth version of the Google product reviews update will be rolling out after the helpful content update.
The WORST SEO advice I heard this year (and what you should do instead)
SEO is like ice cream; there are lots of flavors, but some (like Grey Poupon) should be avoided. It's the same with select SEO advice.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
Google July 2022 product reviews update had very little ranking volatility, say data providers
As a reminder, this update started on July 27th and ran for six days through August 2nd.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Google releases July 2022 product reviews update
This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Google May 2022 core update is finished rolling out
This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
Google’s May 2022 core update was significant and hit fast
The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google releases May 2022 broad core update
Over six months since the last core update, Google is now rolling out this new broad core update.
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
What 1,000 food blog audits has taught me about SEO
The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
How to prepare for an SEO sales call
Asking these key questions and doing some organic research will massively help you when selling SEO services.
Google Broad Core Algorithm Updates: Everything you need to know
What is a broad core algorithm update? Learn the complete history of Google's core updates, what they are, and what's important for SEO.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Build a high-impact SEO strategy in 2022
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals.
Google December 2021 product reviews update is finished rolling out
Google has confirmed this update is now complete - days before the Christmas holiday.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google said.
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.
SEO community feels blindsided by November core update as Google defends timing
SEOs have a few opinions on the timing of this update.