Google Maps
Google Maps is a free web mapping platform that helps searchers find directions to their chosen destinations and allows businesses to list their store locations.
This app is connected to Google Business Profile, allowing searchers to find even more business information on the Maps listing.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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SearchCap: AdWords expanded ads, Google Maps UI changes & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expanded text ads are live, and device bidding & responsive ads for native roll outJul 26, 2016 by Ginny Marvin Standard text ads will no longer be accepted as of […]
Google Maps updates map design, highlights areas of interest and adds business photo carousel
Check out the new look for the Google Maps imagery and features. It is subtle, but Google said it helps users navigate.
SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
Google Maps for Android to add “WiFi-only” mode
Google Maps now lets you restrict your Android app to go into "Wi-Fi only" mode.
SearchCap: Google payday loans, Google Maps edits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ban on payday & high-interest loan ads going into effect nowJul 20, 2016 by Ginny Marvin After a week’s delay, the ban on predatory lending ads for AdWords advertisers is […]
Google Maps adds more ways to add or edit locations
Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way.
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed […]
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Google Maps Android users get multi-stop directions & new Your Timeline features
Currently available only on Android, Google says the new features will be coming soon to iOS.
New survey says Google Maps favored by nearly 70 percent of iPhone users
The survey data seem to contradict statements made by Apple and others about Apple Maps' dominance on the iPhone.
The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
Google Maps brings faster, smoother scrolling to Street View
Fluid scrolling and swiping replaces more awkward arrow-advance navigation.
Local SEO: Become the voice online for your market
How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it's not directly related to your business.
Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
SearchCap: Google Maps controls, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Google Maps now with keyboard-based navigation controls
Pan, zoom and find businesses on Google Maps without touching your mouse.
Why “near me” is critically important for multi-location businesses
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most.
Google makes 2 ad updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
Seeking investments from Microsoft & Amazon, HERE signals intent to compete aggressively with Google Maps
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
SearchCap: Google quality raters guide, search console bug & movie times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in Google Apr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ […]
SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]
Google Maps for iOS now integrates with Apple’s Spotlight Search
Google Maps users on the iPhone can now more quickly access recent searches and saved places.
Dear SEOs: Please stop spamming Google Maps!
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
The essential metrics to analyze for keyword research success
When it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue.
New “Uber tab” added to Google Maps
Google adds ride-sharing tab to maps to enable more options, faster time to destination.
How to get a bird’s-eye view of the Google SERPs
Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the "10 blue links" mindset.
SearchCap: Google Search Console Delays, Google Maps Closed & SEO Expectations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains How Search Console Reports WorkFeb 25, 2016 by Barry Schwartz Why are the reports in the Google Search Console delayed? Google explains. The Death Of Search Marketing ExpertiseFeb 25, […]
Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it's crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.
Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Coffee Maker: Source: Google+ Google Maps Peghog: Source: Twitter An SEO Dressed Up As GoogleBot: […]
SearchCap: Google Guidelines, Yahoo Redesign & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates The General Guidelines Section Of Their Webmaster GuidelinesJan 28, 2016 by Barry Schwartz Google has made significant changes to the content on their Webmaster Guidelines documentation. Yahoo Redesigns Home […]
When You Rank High Organically But Not Locally (Case Study)
You've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the map pack. What's wrong? Columnist Joy Hawkins explores.
SearchCap: Bing Speed Test, Google Maps Driver Mode & Google Confusion
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball FansJan 13, 2016 by Amy Gesenhues Site offers daily analysis of NCAA basketball teams, predicting whether or not they’ll make the tournament […]
Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop
Only available to Android users, the new feature will be rolled out through the end of this week.
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]