Bing SEO
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Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling
Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
Plus, Czech search engine Seznam.cz has adopted IndexNow.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
3 content marketing strategies to support SEO success
SEO success relies on high-quality content. Learn how to ensure that your content meets this standard.
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Indexing: A tale of two search engines
In Part 7 of our Messy SEO series, we look at the differences between Bing and Google’s indexing of MarTech’s content.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
SEOPress WordPress plugin adds IndexNow support
This gives IndexNow access to another 200,000 sites.
IndexNow integrations grow as Bing says ‘millions’ of sites are using it
Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gain IndexNow support.
Google’s Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Bing News PubHub moves to Bing Webmaster Tools
Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
Microsoft Bing adds automobile and car search features
This is powered through the listings in the MSN Autos Marketplace.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Bing content submission API now available to all
Now you can push your content and HTML directly to Bing Search without the need for crawling.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.