Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
Topic: Pedro Boscardin Dias
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
AI-generated content in 2024: How to excel and where to exercise caution
The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this balance today and beyond.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search results.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine Land.
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search Engine Land.
How SEOs are approaching traffic and budget disruptions [Video]
With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.
What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
SEOs talk pivoting and planning for a future after COVID-19
Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic.
[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more
Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business.
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
SearchCap: Google I/O, Google Posts with videos and image search guidelines updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]
SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new knowledge panel to provide information about news publishersNov 7, 2017 by Barry Schwartz In an effort to combat fake news and equip searchers with more data about news […]
SearchCap: EU to fine Google, SEO reputation & PPC planning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling Shopping search penalty is the first of three potential fines against the company. SEO: […]
SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OpenStreetMap debuts Google Street View alternative: OpenStreetViewAug 22, 2016 by Greg Sterling The company seeks to crowd-source street-level photography on a global basis. Bing Ads Editor now supports custom ad copy […]
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
SearchCap: Bing Ads social extensions, Google Adpocalypse & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr Mar 18, 2016 by Ginny Marvin The new ad extension is in beta in the US. Why costs […]
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App marketers can now upload customer IDs to AdWords for targeting on Google Display NetworkMar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to […]
Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies
Google will likely never provide SEO certification, and here is why.
SearchCap: Google Presidential Candidate Cards, Valentine’s Day Searches & Locksmith Woes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search iOS App Adds “I’m Feeling Curious” To 3-D TouchFeb 1, 2016 by Barry Schwartz Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling […]
Google Mobile Has A New App Search Results User Interface
Check out the fancy new look Google is rolling out for app results in the mobile search results interface.
SearchCap: Yahoo Search Share Grows, Local Mistakes & SEO Spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Common Mistakes To Avoid On Local Websites Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford. Firefox Deal Continues To Boost Yahoo […]
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, […]
SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort […]
Former Googler: Links That Change Are Trusted Less By Google’s Algorithms
A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and […]
Google To Replace Black Top Bar With Gray Colored Bar?
Google is testing a new color for their top navigation bar. Since June 2011 Google’s top bar has had a black background color with white/gray text overlaid. Google is now testing changing the background color to a gray/white with black/dark gray text overlaid. The picture above is from former Googler, Pedro Dias Google+ page. It […]
Former Google Search Reps Start Search Quality Alliance
A new site just launched under the name Search Quality Alliance, which is currently made up of five companies that offer SEO and web services. The big punch line here is that these five companies are all founded by former Google Search Quality representatives. As it states on the website: Search Quality Alliance is a […]
SearchCap: The Day In Search, August 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the […]
SearchCap: The Day In Search, April 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAC Revises And Re-Ups Its Deal With Google IAC, the parent of Ask.com, the Daily Beast and Citysearch, today announced it has amended and extended its distribution agreement with Google through […]
The Big List Of Search Engines & Their Employees On Twitter
Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that was a little more organized. So welcome to our big search engine Twitter list! The list isn’t complete, nor will it ever be. But that’s how […]