SearchCap: Expedia A Google Hotel, Google Penguin Is Punitive & Right To Be Forgotten Condemed

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• UK House Of Lords Condemns Right To Be Forgotten
  The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting voice from within a European government. […]
• Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update
  On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]
• Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It
  For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Offers, Local Relevance Biggest Drivers Of Mobile Ad Clicks — Study
• IAB Study Looks At Programmatic’s Global Expansion Opportunities
• Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort
• Google Analytics Adds Bot & Spider Filtering
• Shakira’s “La La La” Video Beats Volkswagen’s “The Force” For Most Shared Ad Ever
• Get To Know: La-Z-Boy CMO Doug Collier
• Marketing Soothsayers: It’s Time To Go ‘Native’ With Your Advertising
• Chinese Android OEMs Gaining, Samsung Lead May Be Waning
• Image Search Company Madbits Says Its Joining Twitter
• LinkedIn Gives Mobile Profiles Slick New Duds & A Streamlined Look
• Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers
• What’s Google’s Biggest Fear? Native Search
• Dead On Inbox Arrival: Study Shows Purchased Email Lists Aren’t Worth A Dime

Search News From Around The Web:

Local & Maps

• How To Integrate Google Pigeon Into Your Local Search Campaign, Webpresence
• Industry Spam Rings Plague Google Local, Cause Problems, Bill Hartzer
• Using Street View cars to check for gas leaks, Google Earth Blog

Searching

• Filter Your Google Results By Private Gmail Or Google+ Posts, Search Engine Roundtable
• Wednesday Search Challenge (7/30/14): Three classic mistakes, SearchReSearch
• Why Bother Going To Search Results When Google Has The Answer, Search Engine Roundtable

SEO

• 6 Tips to Optimize Your Homepage, SEO.com
• 7 Lies About SEO You Probably Believe, quicksprout.com
• How do I tell if my site is at risk of a penalty?, Vertical Leap
• NBCNews vs GoogleBot: GoogleBot Wins?, Search Engine Roundtable
• Our guide to Mobile SEO, Branded3
• Using Modern SEO to Build Brand Authority, Moz

SEM / Paid Search

• Quality Score: 7 New Things You Don’t Have to Worry About, The SEM Post
• Search Term Report 101: Eliminate Your Keyword Blind Spots in Bing Ads, Bing Ads Blog

Search Marketing

• 6-Step Guide to Repurposing Content, BruceClay.com