5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Topic: Right to be forgotten
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
The AI-driven reputation repair toolkit: What’s working in 2025
AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
Google: Spam less than 1% of Maps content
The company cited spam fighting data in a post on contributed content.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
In a victory for speech, EU’s top court sides with Google in right to be forgotten case
A decision in favor of French regulators might have set a difficult precedent.
Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU.
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
Google facing fine in Russia for allegedly not purging banned websites
The fine would be just over $10,000, but Russian officials are seeking penalties of 1 percent of global revenue going forward.
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
SearchCap: Google loses RTBF case, local pack report & schema SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google loses ‘right to be forgotten’ case in UK High CourtApr 13, 2018 by Greg Sterling Decision likely to spark other appeals to courts by those denied de-listing. Want to target […]
Google loses ‘right to be forgotten’ case in UK High Court
Decision likely to spark other appeals to courts by those denied de-listing.
SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be held liable before being notified […]
German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
The court held that Google can't be held liable before being notified of a 'clearly recognizable violation' of individual rights.
Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
New report from Google digs into three years' worth of data on removal requests and exposes the delisting criteria.
SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
US court orders Google not to comply with Canadian court’s order delisting search results
The US court agreed with Google that implementation of the Canadian court's ruling would violate US laws, including the right to free speech.
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs.
Google fighting local battles over global control of its index in Canada, France
Regulators and courts seek to assert authority over global search results rather than limit decisions to their own countries.
SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some […]
Top European court to decide if Google needs to purge disputed links from global index
French regulators have argued that the "right to be forgotten" is not fully enforceable unless content is removed worldwide.
Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship
Decision is dangerous to free speech and the free flow of online information.
SearchCap: Google assistant on iOS, featured snippets test & Bing trails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
Authorities in France considering automatic delisting for "sensitive personal data" and forcing global index removal.
SearchCap: Google Japan right to be forgot, mobile search & doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
Google wins ‘right to be forgotten’ case in Japanese high court
Court rules that search results are a form of speech entitled to protection.
SearchCap: Google critic reviews, local positions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to censor Bing.com in the EU for Right To Be Forgotten searchesAug 12, 2016 by Amy Gesenhues According to the announcement, Bing’s updated RTBF policy for the EU will use […]
Bing to censor Bing.com in the EU for Right To Be Forgotten searches
According to the announcement, Bing's updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing.
SearchCap: Google voice queries, Google search test & Bing tag helper
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google appeals French order to censor Right-to-Be-Forgotten links globallyMay 19, 2016 by Greg Sterling Google is taking its case to France’s highest administrative court. Bing launches UET Tag Helper, a troubleshooting […]
Google appeals French order to censor Right-to-Be-Forgotten links globally
Google is taking its case to France's highest administrative court.