Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
Topic: Jeremy Knauff
This day in search marketing history: March 22
Google AdWords forces use of call extensions, plus: zero-click searches, rel=next/prev apology, PC search query volumes peak and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
Conductor CEO opens up about mental health
It's Mental Health Awareness month. And Seth Besmertnik shares an important message: we all need help.
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Year in Review: Top 10 SEO expert columns of 2018
Here's a look at the most read columns from our SEO experts that stood above the rest this year.
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
SearchCap: Google Search Console dashboard, SEO mistakes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console snapshot arrives in search resultsOct 4, 2018 by Barry Schwartz Google may be testing a way to get more site owners to look at their Google Search Console […]
SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
SearchCap: Google launches Google Dataset Search, insider look at SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
SearchCap: Google launches video cameos, state of local marketing report & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cameos on Google: How famous people get their video answers into Google search Aug 10, 2018 by Barry Schwartz With new iOS app, celebrities answer questions in short videos that then […]
SearchCap: Ask an SMXpert, Google update fully rolled out, paid search campaigns & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August core search algorithm update is now fully rolled out Aug 8, 2018 by Barry Schwartz Some SEOs are seeing more fluctuations with the Google rankings now, but Google has […]
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Check out the new SMX East agenda Jul 10, 2018 by Search Engine Land Now more than ever, it’s important to stay on top of the latest changes in search marketing. […]
SearchCap: Google speed update, SEO glossary, content outreach and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link to my awesome content, please! Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says […]
SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building links in boring industries Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his […]
SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
SearchCap: SEO factors, negative local reviews & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
SearchCap: Google Search Console beta live, PPC tips & SEO tasks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta […]
Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search formats and experiences to deliver […]
SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get […]
SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure […]
SearchCap: Google AdWords ad suggestions, ad performance & Doodles
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
SearchCap: Google menu list, Bing popular content & paid mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview […]
SearchCap: Google featured snippets, Yext app directory & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext launches app directory with 26 partners for two-way data exchangeJun 13, 2017 by Greg Sterling Data integrations span a range of categories and partners. Google won’t add featured snippets analytics […]
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]