Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.
Topic: Metric Theory
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
Lessons from a search marketer of the year
Felicia DelVecchio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.
Meet the winners of the 2019 Search Engine Land Awards
Agencies, teams, personalities and a couple of the industry's most cherished community leaders honored for stellar work and the examples they set for the industry.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
Community Corner: Spotlight on Search Engine Land Award Winner DAC Group
Today’s featured Search Engine Land Award winner is the DAC Group. The agency’s work with Bridgestone Retail Operations earned it a Best Local Search Marketing Initiative for SEM at the 2017 awards event. “We’re all big fans, and thought a nod from the organization and exceptional panel of judges would be a true honor if […]
SearchCap: Google AMP render on idle, spidering & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each […]
SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be held liable before being notified […]
Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include […]
SearchCap: Google AdWords ad suggestions, ad performance & Doodles
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps adds a live view for popular times at venuesNov 21, 2016 by Barry Schwartz Google Maps makes the popular times feature work in the now, with a real-time view. […]
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
SearchCap: Google affiliate extensions, SEO fitness & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For manufacturers selling in retail chains, Google launches affiliate location ad extensionsOct 20, 2016 by Ginny Marvin The extension lets manufacturers to show users nearby retail chains in which their products […]
SearchCap: Google Penguin done, Sitelinks demotion & new mobile index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
SearchCap: Google Merchant Center update, SEO & Chrome
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for […]
SearchCap: Gboard update, Google local reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google app now delivering restaurant reviews & best-of-lists for local searchesAug 4, 2016 by Amy Gesenhues Released today in the U.S., Google says food and drink related searches will now return […]
SearchCap: Google voice queries, Google search test & Bing tag helper
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google appeals French order to censor Right-to-Be-Forgotten links globallyMay 19, 2016 by Greg Sterling Google is taking its case to France’s highest administrative court. Bing launches UET Tag Helper, a troubleshooting […]
SearchCap: Google in-depth articles, expanded text ads & search console emails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you unsubscribe from some email notifications Apr 26, 2016 by Barry Schwartz Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications […]
SearchCap: Bing Solar System, Google AdWords Editor Update & AP Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 AdsMar 1, 2016 by Ginny Marvin The new version is now available. The Associated Press Partners With Google & Twitter To […]
SearchCap: Google Now Updates, SEO Mistakes & SEM Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tests “What’s Hot” & “What’s Nearby” As Android Search OptionsJan 15, 2016 by Greg Sterling Artem Russakovskii found an interesting Google search options test for Android. In addition to recent […]
SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]
SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing For Local Businesses: Get Creative & Pay To Play Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist […]