SearchCap: Google images in results, AdWords changes & keyword planner excuses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google testing image thumbnails in mobile search results again
  Aug 19, 2016 by Barry Schwartz

  Google brings back an old test, showing images in the mobile web search results. What do you think of them?

• Business names start showing in AdWords Call Only ads
  Aug 19, 2016 by Ginny Marvin

  Branding in the headlines should please advertisers.

• How Pokémon Go can help generate SEO and foot traffic
  Aug 19, 2016 by Tony Edward

  Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.

• Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
  Aug 19, 2016 by Ginny Marvin

  Track conversion, spend or CPA performance for a set of campaigns.

• The future of the map
  Aug 19, 2016 by Brian Smith

  The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.

• Google says bots are the main target of Keyword Planner changes; a lot of questions remain
  Aug 19, 2016 by Ginny Marvin

  Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.

• Search in Pics: Moz alumni with smiles, Android puzzlebot & Buddhists at Google
  Aug 19, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Moz alumni smiling after layoffs: Source: Twitter Buddhists drawing a sand mandala at a Google office: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Placed entices users to share location with frequent flyer miles
• Next stop in Salesforce’s evolution: Becoming the platform for customer experience
• Getting to the bottom of Google expanded text ad CTR and CPC
• Sprinklr CMO says always being a student & having passion is good, but focus is key
• SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
• Paid search management software: Is it right for your business?
• How to solve the event marketing data problem
• 5 ways digital marketers can make healthier impressions
• Content audit 101: a step-by-step guide
• MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6

Search News From Around The Web:

Industry

• Why The Search Industry Needs a Hall of Fame, Bill Hartzer

Local & Maps

• How to quickly preview the latest Landsat imagery, Google Earth Blog

Searching

• Google Expanding SMB Test of “Write Directly to Search” Feature, Mike Blumenthal

SEO

• Crucial For Your Site: HSTS (HTTP Strict Transport Security), Search Engine People
• When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday, Moz

SEM / Paid Search

• Ad Testing: Conversions Per Impression, Beyond the Paid
• Building Powerful Product Titles For Ecommerce, PPC Hero
• Google AdWords Device Bid Adjustments Begins Fully Rolling Out, Search Engine Roundtable

Search Marketing

• Video: Google Keyword Planner Restrictions, AMP Tests Live, Moz Layoffs & More, Search Engine Roundtable