• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Industry

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


SearchCap: Google offensive results, Google Fred update & Google Assistant

Barry Schwartz on March 14, 2017 at 4:00 pm
  • More
searchcap-header-v2-scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google launches new effort to flag upsetting or offensive content in search
    Mar 14, 2017 by Danny Sullivan

    Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.

  • Did Google’s Fred update hit low-value content sites that focus on revenue, not users?
    Mar 14, 2017 by Barry Schwartz

    Google won’t comment about the “Fred update,” but based on our own analysis, many affected sites saw up to a 90% drop in traffic.

  • Your guide to using Google Assistant and the Google search app on Android & iPhone
    Mar 14, 2017 by Danny Sullivan

    Google Assistant is coming widely to Android phones. Here’s how to use it and other ways to Google on your smartphone — even for iPhone users.

  • Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
    Mar 14, 2017 by Ginny Marvin

    Amazon and Yelp expected to see biggest search revenue growth rates in US.

  • 10 AdWords ad copy testing ideas you can use right now
    Mar 14, 2017 by Jason Puckett

    Wondering where to begin with ad copy testing? Columnist Jason Puckett shares some ideas to get you started.

  • Selling the value of link building to management
    Mar 14, 2017 by Andrew Dennis

    You know that link building is necessary to achieve the results you want, but how do you sell the C-suite and secure budget? Columnist Andrew Dennis shares his advice.

  • Yext files for long-awaited $100 million IPO
    Mar 14, 2017 by Greg Sterling

    Last year the company announced a revenue “run rate” of $100 million.

  • How 7 leading brands are winning at paid search
    Mar 14, 2017 by Digital Marketing Depot

    Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs, or grow revenue within targets, using 7 real-life examples this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. […]

  • SMX West is just days away. Reserve your seat now!
    Mar 14, 2017 by Search Engine Land

    We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates! Become a […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Seasonal SEO: Identifying your merriest times of the year
  • Assessing the maturity of your organization’s messaging program
  • Manufacturing FAQs: The workhorse of content and search marketing
  • Marketers: Track emotions, not just numbers
  • Study: Ads in editorial stream beat search, social for visibility and recall
  • The rise of bad content marketing advice
  • Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
  • SMX West is just days away. Reserve your seat now!

Search News From Around The Web:

Industry

  • SEO Sends Message To Google Via Robots.txt File, Search Engine Roundtable
  • The State of Searcher Behavior Revealed Through 23 Remarkable Statistics, Moz

Local & Maps

  • Google Earth Imagery Update – Plane Crash, Derailed Train, Fireworks Explosion and World Series, Google Earth Blog

Link Building

  • Biggest Link Index Hits New Highs with Historic Update, Majestic Blog
  • Google Mocks PBNs, Suggesting They Don’t Work, Search Engine Roundtable

SEO

  • 22 Tips for SEOs to Attract More Twitter Followers, Search Engine Journal
  • Does Google’s Gary Illyes Latest Tweet Reference Fred?, Search Engine Roundtable
  • Google Says Revoked Manual Actions Have No Leftover Effects, Search Engine Roundtable
  • Meta Information for SEO: Understanding Its Value, Stone Temple
  • Near Duplicate Content Can Cause Google to Choose Wrong Snippet, The SEM Post
  • Recent Google Changes: SEO Tactics that Move the Needle in 2017 #semrushchat, SEM Rush
  • SEO Keyword Mapping – The Ultimate Guide, 3Q Digital

SEM / Paid Search

  • New PPC Account Analysis For Beginners, PPC Hero
  • Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016, AdGooroo

Search Marketing

  • Slay Search Terms Report Analysis to Save Serious Cash, aimClear Blog


About The Author

Barry Schwartz
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

Popular Stories

For retail advertisers, Shopping ads continue to overshadow text ads
Using automation to boost PPC performance
Google adds voice input and spoken results to mobile web search
Google Maps Now Estimates Drive Time At Rush Hour

Related Topics

Channel: IndustrySearchCap

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.