YouTube tags: What they are and why they’re important for SEO
How to use YouTube tags the right way for SEO (plus: lots of real life examples and case studies from videos that rank #1 on YouTube).
Topic: Metadata
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
YouTube hashtags: How to use them to get more views
How to use YouTube hashtags to get more views on your videos.
Microsoft Advertising sets rules for AI-generated ads
Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
YouTube test replaces video titles with AI summaries
YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice.
How Google Discover qualifies, ranks, and filters content: Research
New SDK findings reveal why some pages never reach ranking, how pCTR predicts clicks, and why images and recency drive Discover traffic.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
Google Search Analytics API new fields for incomplete data points
Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.
Unblock your creative flow with AI
Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
How geotagging photos affects Google Business Profile rank: Study
How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on 'near me' vs city-based Google ranking.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
Google wants you to label AI-generated images used in Merchant Center
"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
Google Search now supports discussion forum and profile page structured data
Google can show these as rich results in Google Search and Google also added new Search Console reports.
Google rolls out generative AI tools for product images in the U.S.
Advertisers in America can now create and edit product images in an instant using Product Studio.
Google rolls out about this image and more SGE links
Google said the links in SGE AI answers are from high-quality sites.
Google Product Studio brings AI-generated images to advertisers
This new Google tool will help merchants punch up existing product images into alternate creative using Google AI.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling
Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
Google drops the character limit for headlines in article structured data
Google says headlines should be concise, eliminates 110 character limit.
Google help document adds author markup best practices
Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.
Google adds new valid page metadata help document
Google has also updated the title links help document with a new "no clear main headline" line.
Google merges its SafeSearch help information into a single new document
Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.
YouTube to automatically link to places mentioned in videos
Places Mentioned will be available on the Android and iOS YouTube apps for food and drinks videos where YouTube can detect places.
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
Google publishes new help documents on controlling titles and descriptions in search
Plus, Google has introduced a new term, "title link," for the title of a search result on Google Search.
Google adds author URL property to uniquely identify authors of articles
Google added a new recommended author.url property to the article structured data documentation.
Google tests article carousel for some author knowledge panels
A new beta feature that highlights articles from journalists.
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Google officially launches ‘licensable’ image label and filter in Image search
The badge is powered by structured data and part of an effort to help photographers get paid for their images.