What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Topic: Yext
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
How to stand out in AI search when every business sounds the same
AI builds your brand narrative from every digital signal you publish. Sharpen your positioning before generic messaging makes you invisible.
Your local rankings look fine. So why are calls disappearing?
AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.
Yext’s Visibility Brief: Your guide to brand visibility in AI search
Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Data from 8.7 million Google Business Profiles reveals how industry signals – not generic SEO tactics – determine who wins visibility.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
AI search relies on brand-controlled sources, not Reddit: Report
New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.
Consumers don’t trust the first search result – and AI use surges: Survey
With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
43% of consumers now use AI tools daily: Report
Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service research is low.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
[Next Week] Learn, grow, and connect at SMX Advanced in Boston
Actionable training. Next-level networking. Don't miss the first IRL SMX event since 2019.
How AI changes how we respond to negative reviews and comments
Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
Apple Maps relaunches Apple Business Connect
Initially launched about a decade ago, now Apple is adding numerous features for businesses, including messaging.
10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but it can scale your content and be somewhat affordable.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results pages.
Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party platforms.
Do local citations matter anymore? Five local SEOs sound off
A range of opinions about how much attention to devote to citations.
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.
SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare the top marketing automation tools and platforms Jul 25, 2018 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market […]
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come.
SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]
Yext adds TripAdvisor to listings network, conversational UI for local data updates
Messaging-based updates especially useful for SMBs and local store managers.