SearchCap: Google Search Console updates, paid search bids & conversion rates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Google Search Console is undergoing infrastructure updates
  Nov 10, 2016 by Barry Schwartz

  Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy.

• Boost your conversion rate by 45% today… no, really!
  Nov 10, 2016 by Jacob Baadsgaard

  Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns.

• Coaxing smarter paid search bidding decisions out of sparse conversion data
  Nov 10, 2016 by Mark Ballard

  Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.

• Choosing the right local marketing automation software for your business
  Nov 9, 2016 by Digital Marketing Depot

  Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• What the line for Snap Inc.’s Spectacles was like on release day
• Google to EU on Android: your way means less innovation and higher prices
• Why are retailers spending more money for the same number of eyeballs?
• Instagram Stories get better with new features
• The future of Instagram is spam
• CRM, data science and website design skills are the most important for over half of marketing technologists
• Pinterest & Snapchat: 12 tips to dial in your visual ads
• Introducing Open Garden
• Twitter’s top biz exec Adam Bain is leaving

Search News From Around The Web:

Industry

• A new home for Google in Singapore, blog.google

Link Building

• 11 More Things You Didn’t Know About Links and Redirects, linkresearchtools.com
• The Art of Email Outreach for Link Building, Search Engine People

Searching

• Bing Predicts missed badly on the U.S. elections, and here’s Microsoft’s response, WinBeta
• Google Testing New AMP News Carousel Design On Mobile?, Search Engine Roundtable

SEO

• Bing Search Will Not Do Mobile First Search Index, thesempost.com
• Google Ignores The HTML lang Attribute, Search Engine Roundtable
• Google Index Status Report Update Was Not A Bug?, Search Engine Roundtable
• Guide to Google Data Studio: Data Visualisation in SEO & Digital Marketing Reporting , semrush.com
• How to Rank on Google Home, WinBeta

SEM / Paid Search

• 3 Awesome Features You Only Get on Bing Ads, Metric Theory