Snapchat demographic stats: How many people use Snapchat?
Key Snapchat user stats. Includes data on users, revenue, patents and more.
Topic: Snap Inc.
Snapchat Ads drive higher ROAS for ecommerce brands: Study
A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering e-commerce brands a surprising edge.
Snap overhauls creator monetization, raises performance bar
Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Snap unveils enhanced campaign insights for ROAS
The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.
Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
Microsoft signs deal to serve sponsored links in Snapchat’s My AI
"Highly relevant" ads will be served to Snapchatters when they use My AI to search for related queries.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
Walmart’s ad revenue increased 30% in Q3
Global advertising grew over 30%, led by 40% at Walmart Connect in the U.S. and strength in India's Flipkart Ads.
BigCommerce teams up with Snapchat for a new app
The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls
Snapchat’s North America ARPU shoots up Snapchat reported revenues increased 52% year-over-year to $679 million and average daily active users (DAUs) increased by 18% year-over-year to $249 million for the third quarter of the year. One stat that stood out to us in particular was the average revenue per user (ARPU) in North America. Overall […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now
Company says COVID-19 impact on advertising revenue "wasn't as noticeable," though ad prices continue to be lower.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant. Compare 16 […]
SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for […]
SearchCap: Bing Ads app installs, Google link penalties & Veterans Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative […]
SearchCap: Google Search Console updates, paid search bids & conversion rates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost […]
SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
SearchCap: Apple news, successful PPC managers & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]