New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
Topic: Google Nest
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
How to use Google to search
Learn how to do type-in, image and voice search, plus how to use Google Search for different content types and formats.
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
Has AI changed SEO for better or worse?
The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
How ChatGPT can help you create content for SEO
When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
How to get Google featured snippets: 9 optimization guidelines
Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays
You can now test your pages in real time to see how Google can display your how-to pages on smart displays.
The big list of Google My Business changes, upgrades and tests in 2019
The key GMB updates of 2019 with local experts’ perspective on what's most significant.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Preview your recipe results on Google Home Hub devices
Google has updated the rich results testing tool to preview recipes on smart displays using Google Assistant.
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?
The company introduces a second screening program for professional services.
Google Search Console doesn’t show data for featured snippets read by Google Assistant
In the second episode of #AskGoogleWebmasters, John Mueller explained some voice search nuances in GSC.
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Experts tout voice search as study ties answers to top 3 organic results
SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
Google now rolling out podcast results in search
Can you hear me now? Yes, Google is now showing podcast results in search.
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage.
Google Q1 revenues $36.3 billion but miss Wall Street expectations
Mobile search and YouTube drove revenue gains, but growth of paid clicks has declined when compared with earlier quarters.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft.