SearchCap: Google Upgrades Its Mobile Apps, US Search Award Winners & Pigeon Rolled Back?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• U.S. Search Award Winners Announced
  The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]
• Google Upgrades Conversational Search On Its Mobile Apps
  Conversational search on Google’s mobile apps got an upgrade today, as the company announced a few new voice commands that are specific to travel planning. Basically, the app is smarter about knowing where you are (at a hotel, for example), letting you complete actions by voice (i.e., making reservations via OpenTable), getting directions as part […]
• Wanted: Session Ideas For SMX West
  Do you have a topic you’d like to see covered in a session at SMX West 2015 on March 3-5, 2015? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can […]
• Pigeon Rolled Back? Law Firm Study Says Yes
  Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice?
• Bing Ads Makes Combined Tablet-Desktop Targeting Official
  Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the changes coming to device targeting back in June. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours
• Report: Amazon To Open New York Retail Store
• Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer – October 23 Webcast
• Google Adds The Ability To Post Polls On Google+
• Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups & Newbies
• Apple, Google Top Two Global Brands On Interbrand List
• MassMutual’s #LoveisaGift Social Initiative Aims to Raise $50K For Easter Seals
• Weak & Unethical Agency Sales Pitches: How To Spot Them And Why You Shouldn’t Make Them
• How Marketers Can Get In Sync With The Multi-Screen World
• Snapchat’s New Ads Will Allow Marketers To Purchase Untargeted, Vanishing Placements
• Getting Online Video Ads Right!
• Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year
• Facebook Pads Its Social Login Lead In Q3
• This Survey Says: Teens Are Fleeing Facebook; Instagram & Twitter Are More Popular

Search News From Around The Web:

Industry

• TopSEOs.com Banned In Google, Bill Hartzer

Link Building

• How SEOs View Google’s Take On Link Building, Search Engine Roundtable
• Promoting Local Content For Local Links, Search Engine People

Local & Maps

• How to add custom auto complete functionality to your map app, blogs.bing.com
• Swarm for iOS 8 gets a widget for easy check-ins, VentureBeat

Search Marketing

• Search Takes in Majority of Mobile Ad Spend in Australia, eMarketer

SEM / Paid Search

• AdWords Shopping Campaign PPC Compendium: Questions for Success, aimClear
• Audit Your PPC Account in 20 Minutes Using AdWords Segments, PPC Hero
• Going Mobile: PPC Tips to Help Boost Sales This Holiday Season, advertise.bingads.microsoft.com
• Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action, www.wordstream.com
• Six Ways to Win on your Competitor’s Branded Keywords, Portent

SEO

• Finding reputable SEO referrals has proven to be difficult and sad., usabilityandseo.com
• Google Answer Boxes & Their Effect on SERP CTR, thinksem.com
• SEO considerations for discontinued products in ecommerce, eConsultancy
• SEO Teaching: Should SEO Be Taught at Universities?, moz.com
• The Death of Google Authorship, Search Engine Journal