In memoriam: Alan Bleiweiss has passed away
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.
Topic: PubCon
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
Meet llms.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Reframing SEO: Why training search engines is the new game in the age of AI
SEO isn't dead, but 'optimization' might be. Here’s why 'search engine training' better reflects our interactions with AI-powered search.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
Hosting third-party content: What Google says vs. the reality
Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines.
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
Top link-building insights heading into 2024
Optimize your link-earning strategy for better rankings in the new year.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google's Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
Google’s helpful content update did not yet target hosted third-party content
Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet.
Google: Expect more simplification of Search results
The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google's Gary Illyes.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
12 strategies to scale your SEO team without losing your culture
Scaling an SEO team doesn't mean sacrificing culture. Learn practical steps to grow your team while maintaining a strong culture.
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
When parsing ‘Googlespeak’ is a distraction
It's easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.
Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse you.
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
Google to move more sites to mobile-first index in coming weeks
Google plans to roll more sites into the mobile-first index in the near future. Are you ready?
Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Google on what’s important for 2017: Machine learning, AMP & structured data
We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes.
Within months, Google to divide its index, giving mobile users better & fresher content
Currently, Google has a single index of documents for search. Google's Gary Illyes announced they plan on releasing a separate mobile search index, which will become the primary one.
SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Experiencing Nearly 2-Day Reporting OutageFeb 9, 2016 by Ginny Marvin Engineers say they are working on a fix and that historical data is not lost. Google Letting Official Representatives […]
Long-Time SEO & Industry Speaker Aaron Shear Passes Away
The SEM industry mourns the loss of Aaron Shear, a well-respected long-time SEO.
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
SearchCap: Google Upgrades Its Mobile Apps, US Search Award Winners & Pigeon Rolled Back?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: U.S. Search Award Winners Announced The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in […]
U.S. Search Award Winners Announced
The second-annual U.S. Search Awards were handed out last night during Pubcon Las Vegas. The awards were presented to agencies and individuals for outstanding achievements in the US search and digital marketing industries. Entries were judged by a panel of search industry experts such as David Szetela, CEO of FMB Media, Anne Kennedy, Managing Partner […]
SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics
SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America. [blockquote cite=”SEMPO”]While the initial search congress and creation of the North American Search Engine Marketing Code of Ethics is being organized by SEMPO, […]
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]