In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
Topic: Dallas
Searchers just want you to be helpful
AI search is raising the bar, not changing the goal. Create content that answers real questions with clarity, depth, and expertise.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
How to identify and fix AI hallucinations about your brand
Learn how to audit AI model outputs, apply entity markup, and reinforce accurate brand facts in Knowledge Graph data to correct AI hallucinations and protect your brand’s credibility.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
How to expand your reach with reverse location targeting in Google Ads
Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.
Google search trends every restaurant needs to know in 2025
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
How one Google featured snippet is killing commercial list-based content
A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.
Google Posts added to local packs for some branded queries
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Can moving to a new TLD boost search rankings?
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. While some believe that .COM domains are the only safe option, Google has insisted that generic top-level domains aren’t at any disadvantage in their search rankings’ algorithm. Rather than […]
“Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion
An SEO named William Stanley was sentenced to more than three years in prison and ordered to pay $174,888 in fees for SEO extortion.
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]
How Local Businesses Can Leverage New Facebook & Foursquare Features
Recently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]
Wolfram Alpha Gets Into Local Search — Very Badly
It’s unlikely to impact Google or Yelp in any way but Wolfram Alpha is getting into local search. According to a blog post today users can now search online or on its mobile apps for nearby businesses in a range of categories (chains only right now): Wolfram|Alpha now knows the locations of some 2.4 million […]
Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new Business Photos website to find a “trusted photographer.” The business owner and photographer are supposed […]
SearchCap: The Day In Search, September 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]
Facebook Launches “Social Deals” To Challenge Groupon & LivingSocial
After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals are free to users; they’re mobile centric and operate like […]
SearchCap: The Day In Search, September 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Social Search Now Recommends People To Follow On Twitter Who’s an expert in a particular topic that you might want to follow on Twitter? Bing Social Search has a new […]
Key Takeaways From BIA/Kelsey’s DMS ’10 Conference
I just returned from BIA/Kelsey’s Directional Media Strategies 2010 Conference in Dallas, where for three days top players in the local search community discussed the future of generating leads for small and medium-sized businesses. While we all recognize that the emergence of digital and mobile opportunities is changing the fundamentals of how we market locally, […]
SearchCap: The Day In Search, September 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
Google Expands “Going Google” Enterprise Ad Campaign
Google has decided to extend and pick up the pace of its “Going Google” (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to “the U.K., France, Canada, Japan, Australia and Singapore” and appear “in train […]
SearchCap: The Day In Search, September 8, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]
Yahoo Neighbors Adds Community Conversation To Local Search
After a trial run in four markets, Yahoo has just launched Neighbors nationwide. Neighbors is an interesting and potentially very strong addition to Yahoo Local’s offerings. It’s been around since November 2007, when it debuted in two California markets. More recently, it’s been available in the San Francisco area, New York, Chicago, and Dallas. There’s […]
Using Analytics For Local Search Optimization
Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
And Your Next SMB Advertiser Is…Already An Advertiser
SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice for advertisers, and the group at Palore chose to examine the more traditional type of national […]
SearchCap: The Day In Search, November 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.