Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Topic: Belgium
Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Why ad approval is not legal protection
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Ads adds RSA headline performance data
Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings.
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
TikTok announces major expansion to creator monetization program
The platform is making it easier for creators to join by expanding the program to 33 new markets and lowering the eligibility requirements.
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
New local SERP live in Europe
Branded directory buttons are being displayed above the map.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.
SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it […]
European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will.
CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]
Search in Pics: Google future London office, teaBOT & interesting ceiling
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at Google’s Chicago office: Source: Twitter […]
Adolphe Sax Google Doodle Commemorates Musician & Instrument Maker On His 201st Birthday
The saxophone was one of many instruments designed by the Belgian 19th century instrument designer.
Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates
Power up your marketing strategies and operations by attending MarTech Europe: The Marketing Tech Conference. Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators. MarTech’s agenda is composed of 20 sessions focused on marketing technology topics that go above […]
Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
Search In Pics: Google Gumball Machine, Google Bike & Server Rack 1,000
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Spanish Law To Force Google To Index And Pay For Local News
There’s a basic feeling among traditional news publishers throughout Europe, and among some in the U.S., that Google has benefited enormously from their content but failed to offer anything in return. Furthermore, many publishers see Google as directly responsible for the decline of their traditional advertising and circulation revenues. The counter-argument that Google sends traffic […]
Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue
German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a […]
Google Business Photos Expands To Europe & Asia
Google announced they have expanded their business photos program into Europe and Asia. Google Business Photos is a way for you to share the inside of your stores on Google Maps. There are groups of trusted photographers that take the photos for syndication into the program. Now, this is available in more places around the […]
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not […]
AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes
Google is introducing some new geographical targeting options and tweaking others within AdWords, including making the switch to Nielsen DMAs for US metro areas and releasing postal code targeting for Canada. The changes come as the company rolls out city-level targeting and location extensions to new countries. In the US, the change means goodbye to […]