SearchCap: The Day In Search, April 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Explains Why Your New Page’s Number One Ranking May Drop
  Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new page rank very well in Google early on, and then, that ranking declines over time. Matt explains that sometimes, Google has a hard time figuring out the original source of a new piece of content. […]
• Google Notifying Searchers That They Use Cookies (EU Localized Google)
  If you search for anything at Google UK or on any of the 27 localized versions of Google in the European Union, Google will now prompt you with a notification that they are using cookies to provide search results to you. In fact, Google says that by using Google search you are agreeing to allow […]
• 10 Things SEOs & SMBs Should Know About New Google Places Dashboard
  Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’ Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up […]
• The Keyword Discovery Process For Enterprise Sites
  The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. There are […]
• Google Shuts Down Payday Loan Advertiser’s Campaigns Over The Weekend
  According to TheDrum.com, Google pulled all paid search ads run by Moneysupermarket.com as part of a crackdown on payday loan vendors that disregard AdWords’ policies. The Drum reports: Google pulled all Moneysupermarket’s domain level ads including all campaigns across car and home insurance on Saturday (6 April) evening. The ads were down for over 24 […]
• Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle
  Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We’ve got six deep-dive workshops conducted by leading experts on June […]
• Google’s Mapping Contest In India Creates Uproar
  Google has run up against some of India’s restrictive laws in the past, most notably in the context of vague and expansive censorship rules for content and search results. A new episode involves a crowdsourced mapping contest run by the company to obtain data for Google Maps. According to the Wall Street Journal (WSJ), Google ran […]
• Where To Begin With SEM Benchmarking
  I love benchmarking. I measure the progress of my diet (not going well), the MPG of my car, how my stock portfolio is doing against the market, whether my favorite football team is better than it was last year, and so forth. And, since everyone reading this is a search engine marketer, you are probably […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Why Are Banner Ads Showing Up On Popular Websites Like Apple.com & Bing.com?
• Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle
• Could Yahoo Build Its Own “Home” On Top Of Android?
• Topic Targeting Teamwork
• Do Users Want To Access Social Media From Anywhere?
• Twitter Brings Back ‘View All’ Option To Media Galleries
• Awkward: Microsoft Rips Facebook, Says Windows Phone Is Real “People First” Device

Search News From Around The Web:

Business Issues

• Google Immunized for Its Search Results–Mmubango v. Google (Catch-up Post), Eric Goldman
• Google Paid This Man $100 Million: Here’s His Story, San Francisco Chronicle
• Meet Google’s Next Generation Of Superstar Executives, Business Insider
• Rumor has Google close to buying WhatsApp for $1B, appleinsider.com
• Silicon Valley’s Mouthwatering Tax Break, Wall Street Journal
• Why Google Should Rethink Its Approach to Sponsored Content, Forbes

Local Search & Maps

• Explore the world’s limits via Google’s John Hanke, Los Angeles Times
• Inside Siri’s brain: The challenges of extending Apple’s virtual assistant, Macworld

Link Building

• Guest Blogging In A Post Penguin World, dailyseotip.com
• Penguin 2.0 Forewarning: The Google Perspective on Links, Search Engine Watch
• Penguin 2.0 Forewarning Propaganda?, John Andrews

Searching

• Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location?, SEO By The Sea
• Daybees Aspires to Be the Google of Event Search Sites, New York Times

SEM Industry

• The Beal Deal with Kim Kopp Krause Berg (@kim_cre8pc), Marketing Pilgrim
• Google Gives Advice: SEO Decides Not To Listen, Search Engine Roundtable
• Why Can’t We Killl Bad SEO?, Search News Central

SEO & SEM

• Bing Says AdWords Enhanced Campaigns not in Customers Best Interest, WordStream
• Local SEO in 5 Easy Steps, Search Engine Journal
• Why Your Website Is Not Cached in Google, SEO Theory
• Google Shopping Feed: 3 Things You Should Be Doing, Practical E-Commerce
• Brad Geddes on PPC Campaign Optimization using Majestic SEO, Majestic SEO Blog
• Claiming Google+ Authorship and Publisher Markup for SEO, Search Engine Journal
• Does Changing Domain Name Affect SEO?, SEO Theory
• Google April 2013 Update Underway?, Search Engine Roundtable
• Google Trying to Identify the Author: Fails and Puzzles, seosmarty.com
• How to approach journalists for your SEO, SEOptimise
• PPC Back to Basics – How to Find the Right Keywords for your Business, Bing Ads Blog
• SEO Basics: 8 Essentials When Optimizing Your Site, Search Engine Watch
• SEO Copywriting Checklist: Is your content personality-challenged?, SEO Copywriting
• Should You Submit Two Google Reconsideration Requests? One For WWW & One For Non-WWW?, Search Engine Roundtable
• Should You Switch Your Web Site To HTTPS? Google Says Up To You., Search Engine Roundtable
• The future of SEO plugins for WordPress, yoast.com
• Top 10 Useful SEO tools, verticalleap.co.uk
• Understanding and Celebrating the Little SEO Wins, Search Engine Guide
• Why Your On-Page Turns Search Engines Away, Search Engine Journal