Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Topic: Los Angeles Times
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
Google doodle honors science fiction writer Octavia E. Butler
Google's logo represents a woman who used her social anxiety to write beautiful science fiction.
Updated: Google’s Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI
Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes
Report: Last Week’s Google Update Benefited News & Magazine Web Sites
Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.
Is It Time For Google To Rank News Content Behind Paywalls Better?
If Hollywood's paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews' usability has driven huge adoption under the radar.
SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account […]
SearchCap: The Day In Search, April 2, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google […]
SearchCap: The Day In Search, February 26, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking […]
Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times
We’ve grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of […]
MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google
The Motion Picture Association of America (MPAA) today accused Google and other search engines of playing “a significant role” in directing consumers to pirated movies and TV shows, with a special callout for the amount of Google searches that lead to infringing material. It’s the latest volley in a long-running battle between Hollywood and the […]
Are Google’s Results Getting Too Ad-Heavy & Self-Promotional?
Are Google’s search results getting too ad-heavy and leading back to Google’s own content too much? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire search results page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page […]
SearchCap: The Day In Search, April 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Explains Why Your New Page’s Number One Ranking May Drop Google’s head of search spam, Matt Cutts posted a video explaining why it is not uncommon to see a new […]
Google Panda Two Years Later: Losers Still Losing & One Real Recovery
Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally […]
The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration
Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re the words that tell someone that your article is what they want to read. Look at Google News any day of the week for examples of headlines that give you absolutely no idea what the article might be about. Search […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
Why Google “Personalizes” Results Based On Obama Searches But Not Romney
Do a search for “Obama,” and you might find your subsequent queries for things like “medicare” seemingly personalized based on your initial Obama search. Do the same for Romney, it is doesn’t happen. Is Google biased toward Obama, as some are now writing? No. Is it the “filter bubble” of personalization out of control? Perhaps […]
SearchCap: The Day In Search, June 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Make Deal With French Anti-Racism Groups Over ‘Jew’ Search Suggestions Google in deal with French groups over ‘Jew’ suggestion via the AFP reports Google has made a deal with several […]
SearchCap: The Day In Search, June 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets Its Own Knowledge Graph Via Britannica Partnership Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online […]
SearchCap: The Day In Search, May 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at […]
Page To Anti-Trust Critics: “Actions” & Google+ Are An Essential Part Of Search
Google’s taken flak over the past year from critics about how the company has been integrating actions such as booking flights or hotels into its search results. It’s also faced criticisms that it is leveraging its search dominance to build its Google+ social network. I found it notable that Google CEO Larry Page, in his […]
SearchCap: The Day In Search, February 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]
Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?
Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly to blame for Demand Media’s $6.4 million loss in the fourth quarter of 2011. Demand Media released their earnings report last night, showing revenues up 15% year over year, but profits down from a positive […]
SMM 2011: Google+ & Google +1 – What Every Marketer Needs To Know
Google+ & Google +1 – What Every Marketer Needs To Know Presentations from SMX Social Media Marketing, December 2011 Google+ is a new social aspect to Google allowing people to share photos, places they’ve been, videos, links and status updates. Google +1 is a way for people to indicate what they like within Google’s search […]
SMM 2011: Keynote Roundtable: Real Social Media Stories From The Field
Keynote Roundtable: Real Social Media Stories From The Field Presentations from SMX Social Media Marketing, December 2011 So many social media channels. So many social media challenges. Are you there for customer service, to boost your brand recognition, to boost sales and transactions? How do you integrate your efforts into other business units at your […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
SearchCap: The Day In Search, September 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]
Google News Brings Editor’s Picks To Home Page
More than a year after the experiment began, Google News has brought Editor’s Picks to the home page of its US site– marking the first real human-curated content on what Google has proudly said was always a completely algorithmic way of presenting news. It could also be seen as something of an olive branch toward […]
SearchCap: The Day In Search, July 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, MSFT, Yahoo In Talks To Buy Hulu: Report Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are […]
Google, MSFT, Yahoo In Talks To Buy Hulu: Report
Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in “confidential” discussions about buying the popular video service. YouTube remains the dominant video site online, but it’s built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major […]
Searching The Sarah Palin Emails
More than 24,199 pages of emails from the first 21 months of Sarah Palin’s term as Governor of Alaska were released today after an unsuccessful fight by the state to prevent their disclosure. About 30 news organizations paid to receive the 5 boxes of printed documents, and most are planning to scan the messages and […]
SearchCap: The Day In Search, May 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For […]
The Google News “Osama Death” Sample Highlights Some News Coverage Woes
Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go where Google didn’t — to […]
Search Engine Land’s Gadget Release Calendar
Wondering when that next tablet or smartphone will be coming out? We do, too! To keep track, here’s a rundown of what we know about particular devices. Devices below are listed roughly in order of release date. I’ll add more items over time. This isn’t a complete list of all coming gadgets out there. Far […]
SMX West 2011 Slide Video: Retweet Me: How To Be A Twitter Authority
Retweet Me: How To Be A Twitter Authority Presentations from SMX West, March 2011 Confirmed! Retweets are a form of link building. Both Google and Bing look at tweeted links as part of their relevancy ranking algorithms. But as with regular link building, it’s not just about volume. The authority you’ve built on Twitter, and […]