SearchCap: The Day In Search, August 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Introducing “In-Depth Articles” To Search Results
  Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources. Google suggests […]
• Bing Brings Faster Search Results, Infinite Image Scrolling, Snapshot & More To Windows Phone 8
  Bing announced a number of new upgrades today for the Windows Phone 8, including search feature design updates, infinite scrolling for images and videos, ten new “Instant Answers” topics, and a new mobile version of Bing’s “Snapshot” feature that offers at-a-glance information. With the new updates, tapping the Search feature on a Windows Phone 8 […]
• The Impact Of Google’s Quality Score Change
  To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative impression volume (proportion of total impressions) at each Quality Score level […]
• 7 Real Life Ways to Build Links
  The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life” opportunities? According to a recent survey featured on eMarketer, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors
• Social Media Experts Marty Weintraub And Merry Morud Speaking Thursday On DMD Webcast
• Study: Nielsen Research Proves Twitter Impact On TV Ratings Is A 2-Way Street
• Topsy Enhances Keyword Analytics & Sentiment Tracking For All Terms, Includes Every Tweet Since July 2010
• Google Provides AdSense Apps For iOS & Android
• 4 Things About Social Media I Learned The Hard Way

Search News From Around The Web:

Industry

• More Evidence That Competitive Keyword Advertising Benefits Trademark Owners (Forbes Cross-Post), Eric Goldman

Local & Maps

• Canalys: Samsung and Apple lost smartphone share to Chinese vendors in Q2 2013, India now the third largest market, The Next Web
• Google Testing Review Distribution Charts for G+ Page, Mike Blumenthal
• Yelp Adds Booking Home Services Online With ReachLocal, TechCrunch

Link Building

• Are Your Link-Building Efforts Doing Their Job?, Daily SEO Tip
• Nofollow Links: The Why, What and How for Your Own Website, Vertical Measures

Searching

• Google News Refers to “Jew York Times” in Several Newspaper Archive Search Returns, Phoenix News

SEO

• A Visual Guide to Keyword Targeting and On-Page Optimization, moz.com
• Are You Experienced? Google Patents Social Experience Cards, SEO By The Sea
• eHow moves beyond canned content with the launch of eHow Now and real-time expert consultations, Pando Daily
• Elevating the Visibility Quotient, RKG Blog
• Rankings Compared: Scraped Rankings vs Average Rankings, raventools.com
• The Birth of Influence Engine Optimization?, State of Search
• The Great Google Sh*tstorm of Our Time, ViperChill