SearchCap: The Day In Search, February 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 10 Content Ideas To Improve Organic Visibility
In the past series of articles, we focused on determining what keywords were already generating business for a web site and then optimizing your existing pages to improve organic results for those keywords. In this and some future articles, we’ll cover adding new content to a website as well as other web venues to improve […]
- Bing Webmaster Tools API Now Available
Bing has announced three new features for Bing Webmaster Tools but the biggest new feature to me is the new Bing Webmaster Tools API. Markup Validation Tool. This feature allows webmasters to enter any URL and see what the markup looks like on the page, within the code. Keyword research tool. This tool allows webmasters […]
- Why Entity Search Will Be Controlled By Social Media
It seems as though everyone has written an article about Pinterest. No, this is not really a Pinterest article, but I too, have written an internal POV for clients of Resolution Media as well as collaborated on a tool for brands to effectively capture their audiences on Pinterest. What fascinates me about Pinterest isn’t the platform. […]
- 3 Design Catastrophes To Avoid & 1 Great SEO Solution For Multinational Website Homepages
On any website, getting the homepage right is a critical (and difficult) series of important design decisions. When you’re also catering for navigation to appropriate countries covering much of the globe, that difficulty is increased and the impact of getting it wrong can be catastrophic for your SEO. I’ve seen plenty of different solutions in […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet)
- Yahoo Joins Patent Wars, Says Facebook Is Infringing IP
- What Facebook Might Announce At fMC Tomorrow
- Content Marketing Today: An All-Hands Enterprise
- Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ
- Google+ Badges Now For People, Not Just Brands & Pages
Search News From Around The Web:
Business Issues
- Reputation Management Lawsuit Is Shot Down–Bernard v. Donat, Eric Goldman
- Yahoo Warns Facebook of a Potential Patent Fight, New York Times
- Say what? Google’s gigabit network won’t deliver a gig?, gigaom.com
Local, Maps & Mobile
- Geo Sitemaps (KML Files) In Google Webmaster Tools Returning Invalid XML Tag Error, Search Engine Roundtable
- Google Responds To "We Currently Do Not Support The Location" In Google Places, Search Engine Roundtable
- Google+ Plus Integration with Google Places is Improved and Works Now, marketing-blog.catalystemarketing.com
Link Building
- How Google Evaluates Links, davidnaylor.co.uk
Paid Search & Contextual
- Check out your new image ads from the AdWords Display Ad Builder, Inside AdWords
Searching
- What Google+ Should Have Been: Bing’s Linked Pages, Read/Write Web
SEO & SEM
- How to Get Important Data on SEO Content Right in Your CMS, BruceClay.com
- What are the 3-5 most important things I should pay attention to in Google Webmaster Tools?, YouTube
- 3 Underused Paid Search Metrics, Search Engine Watch
- 6 steps to a smart Google+ strategy, SEO Copywriting
- 92 Ways to Get (and Maximize) Press Coverage, SEOmoz
- ASO (App Store Optimization) Is The New SEO, And Here’s A Tool To Do It, TechCrunch
- Google AdWords Keyword Tool Update: Adds New Features & Changes UI, webranking.com
- Google Panda Update – Top 50 Winners and Losers, elevatelocal.co.uk
- How Business Names Might be Used by Google in Local Search Ranking Signals, SEO By The Sea
- How To Get Targeted Traffic Without Relying On Search Engines, Search Engine People
- Social Search Result Rankings for Top 500 Tech Writers [Study], Search Engine Watch
- Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns, SEO Book
- Ultimate Guide to Inheriting PPC Accounts, PPC Hero
- Using Image Search Ads in Google, PPC Hero
- When is SEO inappropriate?, Search Engine People
Social Media
- Why Google+ Is Stuck In Neutral, Forbes
Video, Music & Image Search
- Announcing the Justified View, Flickr Blog
- Captions for all: more options for your viewing and reading pleasure, YouTube Blog
Web Analytics
- Making Google Analytics even speedier, Google Analytics Blog
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