SearchCap: The Day In Search, July 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Jeopardy: What Is Google Glass: Source: Twitter Google Row Boat: Source: Google+ Yahoo Blimp: Source: Flickr […]
• Leveraging Search Algorithms In A Semantic Search World
  Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work — as well […]
• Build B2B Brand Awareness, Not Links
  Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the rollout (the exception being a recently acquired […]
• Link Building Campaign Design: How To Scale Outreach Today
  “Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re shrewd, there are still a few opportunities to scale remaining […]
• 4 Days Before Deadline, Google’s Larry Page: 75% Of Active AdWords Campaigns Are Enhanced
  On today’s quarterly earnings call, Google CEO, Larry Page, addressed Enhanced Campaigns and noted that nearly three quarters of AdWords campaigns have migrated. Page said: “… we want to make advertising super simple for customers. Online advertising had developed in very device specific ways with separate campaigns for desktop and mobile. This made arduous work […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions
• Apple Buys Locationary To Clean Up The Location Data Mess
• Picture This: Facebook Pages Get The Ability To Comment With Photos
• Dashboard Series: Creating Sexy Scrolling Charts In Excel
• Why You Should Be Doing Mobile Marketing, If You Aren’t Already
• Amazon Beats Pinterest In Fight Over .Pin Domain
• Yahoo Ranks No. 16 On Top 25 Companies For Work-Life Balance, Google Fails to Make List
• Microsoft Also Misses On $19.9 Billion In Quarterly Revenue
• The Android Stats From The Google Earnings Call

Search News From Around The Web:

Local & Maps

• G-Maps for iPad Promotes ‘Local Discovery’, Screenwerk
• Google’s 5-(orange) Stars Spreading Internationally, to Adwords & Rich Snippets, Mike Blumenthal
• Is the Future of Mapping Social?, SEO By The Sea
• Love-Hate Relationship? Zagat Brand Gets Increasing Visibility in 5-Star Carousel, Mike Blumenthal

Link Building

• Actionable SEO- Site Explorer Backlinks, new and lost links, Majestic SEO Blog
• Heart to Heart About Link Building – Whiteboard Friday, moz.com
• Trolling the link buyer with the sponsored post scam, blog.arhg.net

Searching

• ‘It’s the end of search as we know it,’ says Google’s head of performance, www.thedrum.com
• Change Chrome’s Search Engine to Google.com, Google Operating System

SEO

• Did Google ease off Panda and the tighten thin content manual penalty?, Search News Central
• How to Repair Your Ecommerce SEO Strategy in a Post-Panda World, HubSpot
• How to Start a Realistic International SEO Campaign, Search Engine Watch
• Lee Odden on SEO Content Creation, OpenView Labs
• What It Looks Like To Recover From Google’s Panda Update, Search Engine Roundtable

SEM / Paid Search

• Google AdWords Scripts: Providing Invaluable Insight and Automation, Covario
• PPC Back to Basics, Bing Ads
• Q2 takeaways: mobile, PLAs coming on strong, PPC Associates Blog
• The Good, The Bad, and the Enhanced, Beyond the Paid

Search Marketing

• GannettLocal Named to Google AdWords Premier SMB Partner Program, PR Newswire
• Location, Location, Location: Reaching Your Geographic Target, Overit
• SEO: Using Google’s New Keyword Planner, Practical E-Commerce
• Video: Google’s Softer Panda Update, USA Today Cheating Google, Yahoo Green Ads & Google Maps, Search Engine Roundtable