SearchCap: The Day In Search, June 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• DuckDuckGo Passes 2 Million Daily Searches
  DuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two million direct searches. According to the company’s traffic page, DuckDuckGo saw 2,211,203 direct searches on Monday — up about 400,000 over Sunday’s searches. The phrase “direct searches” refers to humans […]
• Google Officially Buys Waze, Will Integrate Technologies
  Google announced they’ve officially acquired Waze, the popular app based social driven mapping technology. This was expected and the rumors are Google paid $1.3 billion for the Israeli startup company. The big questions are (1) will this acquisition be allowed and if so (2) will Google allow Waze to be an independent product and brand? […]
• Google: Pages With Bad Mobile SEO Won’t Rank As Well In Future
  Google announced this morning they are rolling out search ranking changes to help recognize common mistakes webmasters make with their mobile configurations and auto-correct them in the search results. Google’s Yoshikiyo Kato and Pierre Far said: To improve the search experience for smartphone users and address their pain points, we plan to roll out several […]
• Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
  In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Report allows advertisers to get competitive auction data on: Groups of keywords. Filter your […]
• 3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
  I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s definitely not helping their international success. Allow me to explain why. A quick recap of hreflang first. Hreflang is an attribute […]
• Link Building & The Power Of The Customer
  With the growth of social networks and the ability to instantly tell the world how you’re feeling, we’ve watched power shift from brands to consumers. No longer can companies simply rely on their marketing to do the talking — they now have to rely on what their customers are saying. Why? According to American Express, […]
• Is Being Found Part Of Your Social Media Strategy?
  Successful communication is all about getting the right message in front of the right people at the right time. In the first part of this two-part series on search and social media sites, I noted the undeniable importance of social media as evidenced by the sheer volume of social media updates posted daily on Twitter […]
• Google’s Matt Cutts On Common Disavow Link Tool Mistakes
  Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Below are the six most common mistakes. Note the first one is by far the most common mistake of them all. (1) The file you upload should be a regular text file […]
• Majestic SEO Takes Their Site Explorer Tool Free
  The Majestic SEO team announced today that they have made their Site Explorer tool free for verified domains. With that, they also announced improvements to the user interface, additional features and unlimited use for paid users of the tool. Free user accounts can get up to 2,500 links to their site, while paid users can […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Asks US Government For Permission To Report FISA Data Requests
• All In +One: Google+ Dashboard Compiles Important Business Data Into A Unified Location
• Unboxing Google Engage
• Despite Recent Financing, Foursquare Confronts Growing Challenges
• Google AdSense Expands Serving Smaller Ads In Larger Ad Units
• Google Glass Diary: Glass Goes To A Rock Concert
• Where Does The Content Budget Come From?

Search News From Around The Web:

Business Issues

• UBL Acquires Local Incite — Adds Chicago Presence, PR Newswire

Local Search & Maps

• Google Business Listings Will Transfer Reviews When You Move In Most Cases, Search Engine Roundtable
• Latest Local SEO Labyrinth: the New ExpressUpdateUSA, LocalVisibilitySystem.com
• What Does a Bing-Powered Siri Mean for Google?, All Things D

Link Building

• Small Business Link Building In A Post-Panda / Post-Penguin World, Search Engine Journal
• Egobait: How to Get Links & Exposure in a Variety of Verticals, Search Engine Watch
• The Link Building Approach Triangle: Create, Align & Optimize, State of Search

Searching

• Top Father’s Day Searches on Bing, Bing Search Blog

SEM Industry

• Searchmetrics announces new partner program, www.realwire.com
• Yandex Launches Pay-Per-Click Training Programme For International Digital Marketers, company.yandex.com

SEO & SEM

• Bing Ads V9 API Preview: Changes to Support Imported Enhanced Campaigns, Bulk Uploads and More, Bing Ads API Blog
• 11 Point Checklist to Ensure the Health of YourAds, PPC Hero
• 5 Useful Google Authorship Cheatsheets and Infographics, Search Engine Journal
• 75 Negative Keywords That Every AdWords Campaign Should Include, techwyse.com
• Analyze The Newest Pay Per Click Features, PPC Chat Streamcap
• Closer look at Russian online payment jungle, Russian Search Tips
• Mastering Local SEO – A Complete Guide, koozai.com
• Multilingual Web Content, Search Engine People
• Where Do You Get Your PPC Content? The BIG List of PPC Blogs, Clix Marketing PPC Blog