SearchCap: The Day In Search, June 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
    On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor their search ads, bids, and keywords based on visitors’ past activity […]
  • FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”
    In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first issued. The FTC posted the news today on its […]
  • Google Update Underway: But For Payday Or Panda?
    There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt replied saying, “Yup we saw that. […]
  • SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
    In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the suspected killer. Instead of sending flowers and gifts, Michael […]
  • Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi
    Today’s Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi’s hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and carpentry, Gaudi’s work was largely influenced by nature and religion, earning him […]
  • The Problem With Identifying Problem Links
    Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people who’ve never given a second thought […]
  • The Lost Art Of Social Sharing Buttons
    Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them. There are several ways to optimize these buttons to increase your […]
  • Goodbye Enhanced Campaigns, Hello Bing Ads
    Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanced campaigns.
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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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