GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
Topic: Oregon
Local keyword research: Boost local SEO with the right terms
Discover how to uncover high-impact local keywords that drive foot traffic, leads, and visibility. Dominate local search with smarter SEO targeting.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
SearchCap: Bing JSON-LD, Google Search app & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, […]
Google’s Great American Eclipse 2017 doodle offers fun facts about today’s big event
In addition to offering tips on how best to view and photograph today's eclipse, the doodle leads to a search for "solar eclipse science."
Labor Day Google doodle marks holiday honoring the American workforce
Today's Google logo has been switched out with a doodle depicting men and women at work.
SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users
The company finally takes defensive action against illegal robocallers that prey on small businesses.
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
SearchCap: The Day In Search, June 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists […]
SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the suspected killer. Instead of sending flowers and gifts, Michael […]
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […]
SearchCap: The Day In Search, January 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different […]
SearchCap: The Day In Search, August 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Is In Your Enterprise SEO Toolkit? Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, […]
Rudolph, The Red-Nosed Search Engine? Bing’s New TV Ads Have A Ranking/Bass Stop-Motion Flavor
If you know that Hermey The Elf longs to be a dentist, that Rudolph The Red-Nosed Reindeer’s girlfriend is named Clarice, and if you can sing “Silver and Gold” as well as Yukon Cornelius, Bing’s new holiday ad campaign will be right up your alley. The Microsoft search engine’s newest video spots play off the classic Rankin/Bass Christmas […]
SearchCap: The Day In Search, August 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Bing (Still) Handle Underscores & Dashes Differently It’s one of the longest-running SEO questions around, and still something many of us get asked by clients, readers, conference attendees and […]
Rimm-Kaufman Group Acquires AudetteMedia
Two well-known online marketing agencies are joining forces. RKG (Rimm-Kaufman Group), based in Charlottesville, Virginia, has announced its acquisition of Bend, Oregon-based AudetteMedia. The acquisition allows RKG to continue expanding its service lineup. Long established as a leader in paid search marketing, RKG has recently added services such as shopping engine management, social media advertising […]
SearchCap: The Day In Search, July 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Testing New “Clean” Design: For Tablets Only? Google is testing yet another design, this one is the same gray and black bar look but places the search filters and […]
SearchCap: The Day In Search, June 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
Google City Sites May Compete With Yelp, Online Yellow Pages
Yesterday David Mihm was pointing out on Twitter that Google had created a number of new city sites or portals. They appear to be the phoenix rising out of the ashes of Hotpot. As I wrote yesterday on my own blog, this is Google’s effort to bring a number of initiatives together in a single […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
Google Offers Taking Signups In New York City, Bay Area & Portland
Google Offers, the company’s not-so-secret coupon program, is taking signups in three areas: New York City, San Francisco/Oakland and Portland, Oregon. Users can subscribe to get discounts via email in any or all of those available cities. After signing up, Google’s confirmation promises “regular emails” — which sounds like not necessarily “daily” — with discounts […]
Google Hotpot Places A Bet On Las Vegas
Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced a local marketing campaign in “sin city” that’s aimed at upping usage of Google Places and Hotpot. As part of the launch, Google is giving away 10,000 free Las Vegas Monorail tickets […]
SearchCap: The Day In Search, February 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
Google Promotes Hotpot, Places In Austin In Advance of SXSW
When the digirati descend on Austin for the SXSW interactive conference next month, Google is hoping their smartphones will brim with local listings and reviews on Places and Hotpot. To that end, the company today began a promotion to get local businesses, along with Austin visitors and residents, on board with the search giant’s local […]
SearchCap: The Day In Search, December 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: Google’s Sengupta On The Chrome OS Cr-48 Laptop Yesterday, after writing my review of the Google Chrome OS Cr-48 notebook, I had a chance to catch up with Google product […]
Google Markets HotPot In Portland & Breaks Its Own Rules On Local Reviews
Google is launching a new campaign in Portland, Oregon, today that’s designed to promote HotPot, the company’s recently announced service that invites users to review local businesses and then feeds those reviews into Google Places. The marketing is clever and the benefits for local businesses seem obvious, but there’s a problem: Google is breaking its […]
Seven Questions For SEO Pioneer John Audette
I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the “History of SEO” session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his […]
SearchCap: The Day In Search, June 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]
SearchCap: The Day In Search, May 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Location History, “Footstreams” & Aggregated Check-in Data Will Transform LBS Google recently announced a Location History dashboard that allows users to see where they’ve been, based on their Latitude activity: Today […]
Social Engagement: Making Content Interactive
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by […]
All Aboard The Twitter Train, SMBs!
Twitter has reached critical mass. Oprah’s recent announcement that she’d joined Twitter, and her near-instantaneous recruitment of over 1,000,000 followers, has signaled a tipping point—tweeting is no longer a pastime exclusively for the technorati and uber-geeks. In fact, it seems like elitist spinsters are the only demographic not to embrace it yet at some level […]
Yahoo Search Marketing Adds Enhanced Targeting Features
Yahoo has added several enhanced targeting features to its search marketing advertising solution. The features include enhanced geo-targeting, ad scheduling, demographic targeting, and added bid adjustments based on those targeting features. In addition, Yahoo has improved the content match technology to make the ads more relevant to the publisher’s content. The new features are available […]
Yahoo Layoffs Happening Live Online
The Yahoo layoffs are underway, and are happening live online. Blogs, news sites, and social sites like Twitter are filled today with live reports about what’s going on inside Yahoo’s offices. Here’s a rundown of what we’ve found. Silicon Alley Insider is posting updated comments from the now ex-Yahooers, who are describing the scene at […]
Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
SearchCap: The Day In Search, February 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Blueprints Of Google’s Oregon Data Center
Harper’s Magazine has a spread showcasing a blueprint of Google’s Oregon data center in The Dalles. The article documents the data center at 68,680 square feet with three buildings, two that are currently completed. The data center would require enough power to light up about 82,000 homes, equivalent to 103-megawatts of electricity. Check out the […]