SearchCap: The Day In Search, May 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
  Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid strategies tool will be located in Shared Library. You can create a […]
• Google Glass Diary, Part 3: How Search Works On Google Glass
  There are seven voice commands built in to this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a message to,” “make a call to” and “start a Hangout with.” There’s also the predictive search aspects of […]
• AdWords Keyword Planner Officially Launches
  As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdWords accounts to access Keyword Planner. The external version of Keyword […]
• Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
  If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and […]
• Optimizing Your Digital Assets To Boost Rankings & Branding
  Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a website, or perhaps a pure-play Internet business with no physical storefronts. […]
• New Google Maps UI Calls For Shifts In SEO Tactics
  Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy view for many local businesses. Thus far, the new version of Google Maps is pretty much […]
• Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
  Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords Jackpot happens when all of the paid […]
• Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums
  The latest large brand to be hit with a user-generated content spam penalty notification is Sprint, the large US wireless communications company. Similar to Mozilla’s penalty and BBC’s penalty, Sprint was penalized for user-generated content spam on a portion of their site that was open to anyone to post links and content. Also similar to […]
• Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use
  Google has quietly dropped the “Translated Foreign Pages” search filter from the Google search options menu. Google tells us the option was removed due to lack of use, but they say they are still committed to making the Web available to as many people, in as many languages, as possible. The translated foreign pages search […]
• SMX East Registration Open – Best Rate Available Now, Save $300
  Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Listing Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and others will continue introducing new ad […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Searching On Google Glass? See How In Glass Diary Part 3
• New Google+ App For Android Now Available Following Google+ Updates Announced At I/O
• Google Launches Real-Time Bidding Platform ‘Open Bidder’ [BETA], Seeking Testers
• Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature
• Google Mobile App Analytics To Get Google Play Integration, Tag Manager for Mobile Apps
• Yahoo Buys Tumblr For $1.1 Billion, Promises “Not To Screw It Up”
• Rumor: Yahoo! To Announce Updates To Flickr During Today’s Press Event
• Game Over: Google+ Games To Be Shut Down June 30th
• Two New Shoes Drop On Google: UK Tax Whistleblower And Canadian Antitrust Action
• Pinterest Introduces “Rich Pins” With More Content To Drive More Actions
• After The IPO: Facebook Survives Its “Year Of Living Dangerously”
• YouTube Turns 8 Years Old
• What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.
• Microsoft Slams Google In Nasty, Internal Parody Of Chrome Ad
• Yahoo Beats Back $2.75 Billion Yellow Pages Verdict On Appeal
• Marketo Scores In IPO, Shares Close Up 77%

Search News From Around The Web:

Applications & Portal Features

• APIs for Data-Driven Marketers, SEOmoz

Local Search & Maps

• A Tour of the New Google Maps [15 Screenshots], Small Business Search Marketing
• Old and New Google Maps Compared, Screenwerk
• Google Maps Local Business Ratings Updated, Search Engine Roundtable

Link Building

• SEO Link Building ALERT! Paid-Organic Distribution Is The Future, aimClear Blog

Paid Search

• Should You Include the Same Keyword with All Match Types in AdWords?, www.wordstream.com

Searching

• How does Google think about search quality when it relies on subjective signals?, YouTube

SEO & SEM

• 5 Essential Local SEO Tools for Marketing a Small Business Online, Search Engine People
• Bing Ads Academy – Importing your Google AdWords Campaigns into Bing Ads, Bing Ads Blog
• Hunted by the Algorithm, Competitors and SEO’s, State of Search
• Penguin 2.0 in the Wild? SEO Findings From Google’s Phantom Update on May 8th, 2013, hmtweb.com
• Penguin 2.0: Should you rewrite your evergreen site copy?, seocopywriting.com
• Phone Call Tracking Basics for Maintaining Local Search Data Integrity, MnSearch
• UK payday loans serps update?, SEO Home
• Unfortunately, Sustainable SEO is Slow, Search Marketing Sage