SearchCap: WordPress AMP & Google fake reviews issue

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Dear Google: 4 suggestions for fixing your massive problem with fake reviews
  Jun 15, 2017 by Joy Hawkins

  Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.

• Setting up and testing AMP for WordPress: A quick 7-step guide
  Jun 15, 2017 by Stephanie LeVonne

  Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.

• Compare 6 top content management systems
  Jun 14, 2017 by Digital Marketing Depot

  Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Using Bluetooth, beacons and NFC to personalize in-store shopping
• 2017 growth hacks: Optimizing organic market share
• Why ‘good’ isn’t good enough in Google Shopping
• Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
• Pioneering CMOs discuss the future at MarTech
• Here’s how ‘customer tech’ may rescue consumers and brands from GDPR
• WP Engine launches Content Performance analytics tool
• How to market your brand using interactive native content — Part 3
• Google’s mobile-first index likely not coming until 2018 at earliest
• Twitter rolls out new apps; iOS versions support Apple’s ad blockers
• What to look for in an SEO software platform

Search News From Around The Web:

Industry

• Google spending $30 million on housing for Silicon Valley employees, CNBC

Link Building

• Google Says Buying Links Is Like Throwing Money Out The Window, Search Engine Roundtable

Searching

• How To: Marketing for Google’s Similar Items Feature, SEM Rush
• Search results sorted by date?, SearchReSearch

SEO

• 5 questions: Talking local SEO with David Mihm, Yoast
• Google Promises To Communicate About Major Algorithm Updates, Search Engine Roundtable
• Google’s Featured Snippets Algorithm Can Detect Third Party Image Manipulation [Case Study], gsqi.com
• How to Optimise Your Site for Yandex part 1, Majestic Blog
• How to Target Multiple Keywords with One Page – Next Level, Moz
• No Google Plans for a Featured Snippet Specific Meta Tag, The SEM Post
• The Shift from Off-Page to On-Page SEO Strategy, Marketing Mojo
• What is the Link between Social Signals and Your Search Ranking?, problogger.com

SEM / Paid Search

• 4 Advanced Apple Search Ads Strategies, Metric Theory Blog
• How To View Bing Spend In Google Analytics, PPC Hero