YouTube Now Monetized With Affiliate Links To Amazon & iTunes
The Google Blog and the
Topic: Affiliate marketing
SearchCap: The Day In Search, July 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Launches Google Affiliate Network & Retires Pay-Per-Action/Referrals
Google has launched a new affiliate network named the Google Affiliate Network. In an effort to consolidate the DoubleClick acquisition, Google created the Google Affiliate Network and has announced the retirement of AdSense Referrals, which is part of Google’s Pay-Per-Action product. Google launched Pay Per Action ads in March of 2007. I saw first signs […]
Microsoft “Cashback” Program Aims To Lure Commercial Shoppers With Rebates, Marketers With CPA Model
Microsoft has invested heavily in Live Search and seen its search relevance and results improve but so far not its market share. The company believes its core search results are as good as what you’ll find on Google or Yahoo. But its share is flat-to-declining, depending on which of the metrics services you choose to […]
Playing With Live Search Cashback
Microsoft launched Live Search Cashback and Greg will have a more detailed post on his pre-briefing. But I wanted to take you through the experience of using Cashback as a searcher. It has been a rainy week here in New York, and I figured I would start my search and shopping experience looking to buy […]
Yahoo Search Ambassador Program Closing
The Search Engine Roundtable reports that it seems to be no longer possible to sign up for the Ambassador Program. Although there is no specific confirmation from Yahoo on the Ambassador program page, when one tries to sign up via an affiliate site, we get a notice that reads: Yahoo will no longer be accepting […]
Google Selling Performics — Thanks, Google!
Last month, I did an open letter to Google wishing they’d quickly sell off Performics, to avoid the conflict of having a search marketing firm that works to improve results on Google’s own search engine. Well, thank you Google! They’ve acted far more quickly than I would have hoped for, announcing today that the company […]
Online Marketers: Stop Funding Virtual Blight
Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash-strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass, and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans […]
A New Scourge For Yahoo: Affiliate Mapspam
I’ve been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the spammers’ techniques. There’s a new […]
Building Referral Links While You Sleep
Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]
Google Changes Referral Policy For AdSense Referrals
The Google AdSense Blog announced they have made changes to one of the Google referral products policies. The two changes made to this referrals pricing structure only impact referrals to the AdSense product. Those changes include:
SearchCap: The Day In Search, December 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google: Got A “Bad” Site? Then All Your Landing Pages Might Be Poor Quality
The Inside AdWords blog has provided more detail into what makes for a low landing page quality score. Google also said they will now not pre-announce all quality score algorithm changes prior to implementation. In fact, Google details which types of sites can cause all your landing pages to be penalized. The new FAQ describes […]
When In House Should Work With Search Engine Marketing Agencies
While the ideal for in-house search marketing is to perform all tasks related to search marketing internally, the reality is that there are times when help is needed from outside sources. There are several reasons for this, but when it does happen, the prime motivator should be that the relationship between the company and the […]
Searcharazzi: Potpourri
How, we ask, can Searcharazzi compete with the iPhone today? Any salacious details on the first malfunctions? Disappointed users? Easter egg functionality? Do tell, as Searcharazzi is not exactly camping out in front of an Apple Store. We did, of course, get our email from Apple saying that the iPhone is indeed here. So let’s […]
Google Updates & Details Webmaster Guidelines
Google has just updated their Google Webmaster guidelines page with clearer and more detailed guidelines. If you scroll down to the quality guidelines portion and the “Quality guidelines – specific guidelines” section, you will notice that those specifics are now hyperlinked to more details. Avoid hidden text or hidden links. Don’t use cloaking or sneaky […]
Brand Aid: New Column From Search Engine Land
Our newest Search Engine Land column, Brand Aid, launches today. covers the unique issues faced by search marketers responsible for campaigns featuring big or well-known brands. Columnists look at topics such as effective branding via search, trademark protection, “co-opitition” with affiliates, integrating search marketing with traditional brand marketing and more. In today’s debut article, Jessica […]
Performics: “Business As Usual,” Despite Google’s Planned Purchase
Many have wondered if it’s a conflict for Google to keep the search marketing-focused Performics division of DoubleClick as part of Google’s planned DoubleClick acquisition, since it would seem odd for Google to own a firm with an interest in helping people rank well on Google. Kris Jones of Pepperjam has the latest statement from […]
Judy’s Book Launches ‘CouponLooker’ Search Engine
Judy’s Book, which has gone through a very interesting and very public change in its business model – from local directory with reviews to shopping site – has now launched a search engine for deals and coupons: CouponLooker.com. It seeks to be an aggregator of deals online to enable people to find them more quickly […]
AdSense Publisher View Of Google Pay Per Action
Last week Google launched Pay Per Action in beta version for some AdSense publishers and AdWords advertisers. I logged into my Google AdSense account this morning, and noticed that my referrals section was redone to allow me to start placing Google Pay Per Action referrals on my site. Below I will take you through a […]
Google AdSense Makes Changes to Publisher Referral Program
Google AdSense has made some new changes to their referral program, with one of the changes resulting in publishers earning significantly more money than under the previous program. Now publishers can earn up to $255 for referring a new publisher to AdSense, up from the previous $100. They have also removed the Picasa referrals for […]
Search Engine Journal’s 2006 Blog Awards Announces Winners
Search Engine Journal has announced all the winners of the 2006 blog awards that we voted for a couple weeks ago. Here are the winners broken down:
Search Blog Awards By Search Engine Journal
Loren Barker’s Search Engine Journal is running his annual Search Blog Awards contest. You can vote for your favorite blog over here. The categories available for you to vote for include: